Digital Commerce Manager

PT Anugerah Pharmindo Lestari (Jakarta, Indonesia)

DKI Jakarta, Indonesia

PT Anugerah Pharmindo Lestari (APL), a member of Zuellig Pharma, has been successfully serving the Indonesian healthcare market since 1985. Our purpose is to make healthcare more accessible to the community we serve. This year, we embark on our 100th anniversary with our group, Zuellig Pharma. The trust of our stakeholders, including clients, customers, and partners, enables us to stand firm until today and provide world-class distribution, commercial, and data & digital services to support the growing healthcare needs across the complex geography and multi-channel environment of Indonesia. Our people serve over 60,000* medical facilities in 434 cities and work with over 60 clients, including the top 10 pharmaceutical companies worldwide. We operate one state-of-the-art national distribution center, one regional distribution center, & 25 pharma-grade warehouses. More recently, we launched APL Center of Excellence to develop new digital services and address solutions to the healthcare ecosystem in Indonesia. Since then, our teams have been continue to focus on creating data, digital and disease management solutions.

About this position

The Digital Commerce Manager will be responsible for developing, implementing, and managing our digital marketing campaigns across various channels. The ideal candidate will have a strong understanding of digital marketing strategies, tools, and tactics, and be able to leverage data to optimize campaigns and drive business results.

Responsibilities

• Develop and execute digital marketing campaigns across various channels
• Monitor and analyze campaign performance data to identify opportunities for optimization and improvement.
• Develop and maintain a content calendar for all digital marketing channels.
• Collaborate with cross-functional teams to ensure digital marketing initiatives align with overall business objectives.
• Stay up-to-date with digital marketing trends, technologies, and best practices, and recommend new strategies to enhance our digital marketing efforts.
• Manage relationships with external partners and vendors as needed.
• Work closely with the sales and customer service teams to ensure digital marketing campaigns are aligned with the customer journey and support lead generation and sales goals.

Requirements

• Bachelor's degree in marketing, communications, or a related field.
• 5+ years of experience in digital marketing, possesses a proven track record in developing and executing integrated marketing campaigns in retail companies, spanning digital or traditional channels min 2 years
• Experience in managing CRM is an advantage min 1 year
• Strong understanding of digital marketing strategies, tools, and tactics
• Proficiency in analytics tools such as Google Analytics and experience with data-driven decision making.
• Excellent communication, project management, and interpersonal skills.
• Ability to work in a fast-paced environment and manage multiple projects simultaneously.
• Strong analytical skills and attention to detail.
• Experience managing external partners and vendors.