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Digital Marketing Manager

Plus Property Company Limited (Phra Khanong)
Bangkok, Thailand 🇹🇭
Plus Property - "The Integrated Residential Estate Company"​ Plus Property Co., Ltd or 'PLUS'​ was established in September 1996 with an initial paid-up capital of 600 million baht. The company aims to provide fully integrated residential estate services through its 4 main business sectors; 1. Project Development 2. Property Agency 3. Property Management 4. Property Consultancy Our Mission: At Plus Property, we desire to build residences that exceed standard expectations with full scale products and services designed for complete comfort and satisfaction - now and throughout the life of your property.

About this position

We are seeking a results-driven and strategic Digital Marketing Manager to lead our digital marketing initiatives and drive business growth. The ideal candidate will possess a unique blend of digital marketing expertise and SEO optimization skills. This role requires a proactive individual capable of managing end-to-end projects while maintaining a keen focus on quality, budget adherence, and timely delivery.

Responsibilities

Key Responsibilities:
• Design and execute comprehensive digital strategies and online campaigns utilizing a mix of digital media, including social media, digital advertising, and web portal sites.
• Identify and leverage new technology tools to create growth opportunities for the company's business units.

Campaign Optimization and Performance Measurement:
• Oversee day-to-day optimizations for all digital campaigns, including social media campaigns, Google Ads, PPC, SEO, landing pages, and web portals.
• Collaborate with cross-functional teams to design strategic actions, define targets, and implement projects efficiently.
• Establish assessment metrics on Google Analytics, especially GA4, and social media platforms.
• Monitor performance metrics, alerting the team for optimization, and prepare detailed monthly digital reports covering website performance, digital ads, and lead generation.

Design and Development:
• Utilize tools such as WIX, WordPress, Figma, or other relevant platforms to design and develop engaging landing pages.
• Implement best practices in UX/UI design to enhance user experience and encourage conversions.

IT Project Management:
• Act as a Product Owner, collaborating with IT, Data team, and external specialists for new developments essential to sales and marketing.
• Supervise and address potential risks or malfunctions on company websites and platforms, working closely with vendors and IT specialists.

Team Collaboration and Guidance:
• Provide guidance, support, and advice to team members regarding task and timeline management, optimization strategies, and resource requirements.
• Actively seek opportunities for digital improvement and propose new initiatives.

Requirements

Job Qualifications:
• Bachelor’s degree in Marketing, Digital Marketing, or a related field.
• 5-6 years of hands-on experience in Digital Marketing, Digital Project Management, or a Digital Ad Agency.
• Proficient in digital advertising platforms (FB, IG, Google, TikTok) and technical tracking tools (UTM, FB Pixel, Google Analytics4).
• Understanding of UX/UI design fundamentals and experience with design tools (WIX, WordPress, Figma).
• Familiarity with Content Management Systems, HTML/CSS, and data visualization platforms (Power BI, Tableau, Data Studio).
• Strategic thinking with a data and metrics-driven approach, connecting results to business goals.
• Strong communication and interpersonal skills, with the ability to work both independently and collaboratively.
• Comfortable working under pressure, within budget constraints, and meeting tight deadlines.
• Proficiency in spoken and written English.