Strategic Brand & Marketing Communication

Plantae Life Co., Ltd. (Huai Khwang)

Bangkok, Thailand

Plantae, a leading plant-based food start-up in Thailand, is No.1 best selling protein in E-commerce platforms with 280x Growth in 2021. We are expanding to the world, to be top of mind in Asia and seeking great talents to join our team!

About this position

We believe wellness should be simple, and grounded in nature. At CORO&CO, we aim to make well-being accessible and connected to the earth through our various house brands. Guided by our core values of sustainability, wellness innovation, and creative excellence, we strive to elevate lives and the planet. If you’re passionate about natural wellness, sustainable solutions, and creative thinking, we’d love to have you with us on this journey to a healthier, and happier world.

Responsibilities

• Strategic Planning: Develop and implement comprehensive marketing strategies that support our business goals and align with market trends.
• Market Analysis: Conduct thorough market research to identify target audiences, competitive landscapes, and emerging opportunities.
• Brand Development: Strengthen and enhance our brand identity through consistent messaging and positioning.
• Campaign Management: Oversee the planning, execution, and measurement of marketing campaigns across various channels, including digital, social media, PR, and events.
• Team Leadership: Lead and mentor a team of marketing professionals, providing guidance and support to ensure effective collaboration and performance.
• Budget Management: Manage marketing budgets effectively, ensuring optimal allocation of resources to achieve desired outcomes.
• Analytics and Measurement: Track and analyze marketing performance metrics to measure ROI, identify areas for improvement, and optimize strategies.
• Collaboration: Work closely with cross-functional teams (e.g., sales, product, finance) to ensure alignment and support marketing initiatives.

Requirements

• Bachelor’s degree in Marketing, Business, Communications, or a related field; MBA or advanced degree preferred.
• 2+ years in marketing strategy development and execution.
• Strategic Planning: Proven ability to develop and implement comprehensive marketing strategies that drive growth and engagement.
• Market Research: Strong skills in conducting market analysis, consumer insights, and competitive assessments.
• Digital Marketing Expertise: Proficient in digital marketing techniques, including SEO, PPC, social media, and content marketing.
• Analytical Skills: Ability to analyze data and metrics to assess campaign performance and inform strategic decisions.
• Collaboration: Excellent interpersonal skills with a track record of working effectively across teams and departments.