Senior Associate – Copywriter

Plan B Media Public Company Limited (Bangkok, Bangkok City, Thailand)

Bangkok, Thailand

Plan B Media is one of the most Diversified and innovative Out-of-Home media providers in Asia. The Firm Strives to become the leader in the OOH media industry by providing total solution. Plan B offers a wide range of innovative OOH media platforms to support world class campaigns, including Transit Media (e.g., Bus Body Wrap, In-bus advertisements, and MRT media), Digital Media (e.g., Digital Billboard, Digital Wall and Interactive Platforms), Static Media (e.g., Large Format Express way Billboard, Street Furniture), and holistic in mall/in store platforms.

About this position

The Senior Associate – Copywriter is responsible for developing creative campaigns and writing engaging copy for various marketing materials, while also conducting research to inform content creation.

Responsibilities

• In charge of creative campaign development, delivering out of home and integrated campaigns that provide solutions for clients.
• Help the company with creative proposals/solutions that aren’t always in a traditional creative campaign format.
• Write clear, engaging, and persuasive copy for various marketing materials, such as website content, blog posts, product descriptions, emails, advertisements, and social media posts.
• Conduct thorough research to understand industry trends, target audience, and the competitive landscape to create content that is informed and relevant.
• Identify creative opportunities beyond traditional out of home.

Requirements

• Exceptional creative and communication skills, and must be able to present to clients well.
• Proven experience as a copywriter, with a portfolio showcasing a variety of writing samples.
• Great attempt to understand brands and out of home media.
• Leadership and problem-solving skills.
• At least 4 years of experience in an advertising agency in a creative copywriter role.
• Good command of English if possible.