Trade Program Specialist

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Are you passionate about driving business growth through strategic trade engagement initiatives? We are seeking a highly motivated person to join our team. In this role, you will leverage your analytical skills and creative thinking to develop and execute impactful trade engagement programs. If you thrive in a fast-paced environment and have a knack for building strong relationships with stakeholders, this is the perfect opportunity for you!

Responsibilities

Key Responsibilities:
• Analyze market trends, retailer behavior, and industry activities to identify growth opportunities and recommend adjustments to trade engagement strategies.
• Prepare detailed reports on market conditions and industry analysis.
• Develop and implement programs and campaigns based on insights to drive sales and enhance brand visibility with our trade partners.
• Collaborate with internal and external stakeholders to ensure successful program execution and alignment with company objectives.
• Create performance metrics, track effectiveness, monitor performance, and provide feedback to adjust and optimize programs as needed.
• Conduct pre and post-analysis based on retailer feedback to measure program success.
• Contribute to the development and implementation of trade engagement plans and strategies, collaborating with commercial stakeholders to align them with company goals.

Requirements

Who we're looking for:
• Degree in Marketing, Business Administration, or a related field.
• Minimum 2 years of experience in trade marketing, sales, or a related role, preferably in FMCG.
• Strong analytical skills and ability to interpret market data.
• Excellent communication and interpersonal skills for building and maintaining trade partner relationships.
• Creative thinking and problem-solving abilities for innovative trade program strategies.
• Knowledge of sales fundamentals, commercial resource deployment, and trade and consumer frameworks.
• Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint, Power BI).
• Proficiency in English and Thai (both written and spoken).