Trade Program Specialist
About this position
Responsibilities
Key Responsibilities:
• Analyze market trends, retailer behavior, and industry activities to identify growth opportunities and recommend adjustments to trade engagement strategies.
• Prepare detailed reports on market conditions and industry analysis.
• Develop and implement programs and campaigns based on insights to drive sales and enhance brand visibility with our trade partners.
• Collaborate with internal and external stakeholders to ensure successful program execution and alignment with company objectives.
• Create performance metrics, track effectiveness, monitor performance, and provide feedback to adjust and optimize programs as needed.
• Conduct pre and post-analysis based on retailer feedback to measure program success.
• Contribute to the development and implementation of trade engagement plans and strategies, collaborating with commercial stakeholders to align them with company goals.
Requirements
Who we're looking for:
• Degree in Marketing, Business Administration, or a related field.
• Minimum 2 years of experience in trade marketing, sales, or a related role, preferably in FMCG.
• Strong analytical skills and ability to interpret market data.
• Excellent communication and interpersonal skills for building and maintaining trade partner relationships.
• Creative thinking and problem-solving abilities for innovative trade program strategies.
• Knowledge of sales fundamentals, commercial resource deployment, and trade and consumer frameworks.
• Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint, Power BI).
• Proficiency in English and Thai (both written and spoken).