PETOUR INTERNATIONAL PTE. LTD

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About this position

Seeking a Marketing Executive with expertise in booking KOLs and KOCs for e-commerce advertising, the ideal candidate will have a strong e-commerce marketing background and excellent communication skills. Responsibilities include developing content briefs, identifying high-performing KOLs/KOCs, negotiating terms, and maintaining relationships. This is a great opportunity for someone who thrives under pressure and wants to work in a dynamic and fast-paced environment.

Responsibilities

Position Overview:
We are seeking a dynamic and experienced Marketing Executive specializing in booking Key Opinion Leaders (KOLs) and Key Opinion Consumers (KOCs) for e-commerce advertising. The ideal candidate will have a strong background in e-commerce marketing, excellent communication skills, and the ability to thrive under pressure. This role involves building content briefs, identifying and securing high-performing KOLs/KOCs, negotiating terms, and maintaining long-term relationships.
Key Responsibilities:
1. Content Brief Development:
Collaborate with the marketing team to create detailed content briefs tailored to specific e-commerce campaigns.
Ensure content briefs align with brand guidelines and campaign objectives.
2. KOL/KOC Identification and Recruitment:
Research and identify suitable KOLs/KOCs with a proven track record of high-performing
videos in the e-commerce sector.
Evaluate potential KOLs/KOCs based on engagement metrics, audience demographics, and Content quality.
3. Negotiation and Contract Management:
Approach and negotiate with KOLs/KOCs to secure favorable terms and conditions.
Draft and manage contracts, ensuring compliance with company policies and legal requirements.
4. Relationship Management:
Build and maintain strong relationships with KOLs/KOCs to foster long-term collaboration.
Act as the primary point of contact for KOLs/KOCs, addressing any concerns and ensuring smooth communication.
5. Campaign Execution and Monitoring:
Oversee the execution of e-commerce campaigns involving KOLs/KOCs, ensuring content is delivered on time and meets quality standards.
Monitor campaign performance and provide regular reports on key metrics and outcomes.
6. Market Analysis and Strategy:
Stay up-to-date with industry trends and competitor activities in the e-commerce space.
Provide insights and recommendations to enhance the effectiveness of KOL/KOC campaigns.
7. Livestream Oversight and Operation:
Oversee and operate livestreams with KOLs or in-house livestreamers to engage audiences and promote products.
Plan, schedule, and execute livestream events, ensuring a smooth and professionalbroadcast.

Requirements

Qualifications:
● Experience:
○ Proven experience in a similar role, preferably within the e-commerce sector.
○ Demonstrated success in managing KOL/KOC partnerships and executing marketing campaigns.
● Skills:
○ Exceptional communication and negotiation skills.
○ Strong organizational and project management abilities.
○ Ability to work effectively under pressure and meet tight deadlines.
● Knowledge:
○ In-depth understanding of social media platforms and influencer marketing trends.
○ Familiarity with e-commerce advertising strategies and performance metrics.
● Education:
○ Bachelor's degree in Marketing, Business, Communications, or a related field.
Preferred Attributes:
● Creative thinker with the ability to generate innovative campaign ideas.
● Proactive and self-motivated with a strong attention to detail.
● Strong analytical skills to assess campaign performance and identify areas for improvement.

Benefits