Data Analytics Team Lead

Perfect Companion Group Co., Ltd. (Bang Rak)

Bangkok, Thailand

We are Perfect Companion, the leading company in Pet Business Group established to serve global pet care industry. Our proud root is in our Parent Organization – The Charoen Pokphand (C.P.) Group- Thailand ‘s leading Multinational Corporation with in 20 countries worldwide. Perfect Companion, established in 2001, is committed to the Charoen Pokphand Group’s long-standing tradition of “improving the quality of life for the Greatest number of people” by delivering products and services of the highest quality.

About this position

We are seeking an experienced ‘Data Analytics Team Lead’, be part of marketing team to drive our data-driven initiatives and drive strategic insights to optimize on business impact decision-making across key business functions.

Responsibilities

• Develop and execute a comprehensive analytics strategy integrated on data platform to improve marketing campaign, CRM programs, customer retention, and operational efficiency
• Design and develop analytical models to manage actionable insights related to customer behavior, product performance, and market trends
• Lead team to analyze in-house data, market trends, competitor records & streamline data collection to prepare reports and mentor a team of data analysts for further continuous improvement of team performance
• Conduct in-depth analysis using statistical methods to optimize pricing strategies, inventory management, and promotional campaigns
• Manage seamless integration of data from multiple sources and work collaboratively with marketing and sales teams to provide analytical support for strategic decision-making and leveraging insights from the integrated data platform
• Identify opportunities to enhance customer segmentation, personalized marketing efforts, and overall customer satisfaction through data-driven recommendations
• Convey insights through dashboard, reports and visual presentations to management and key stakeholders, which can influence decision-making processes
• Interpret and present complex analytical findings in a compelling manner and share recommendations for further business decisions and strategy to management and key stakeholders

Requirements

• Bachelor’s or master’s degree in Statistics, Data Science, Economics, Computer Science, or a related field
• 8+ years of experience in analytics, data science, or business intelligence within FMCG and retail industry are preferred and/or career background in market research firm is a plus.
• Possess a solid foundation in statistics and practical experience with statistical software (such as Power BI, Excel, SPSS, SAS)
• Demonstrate effective communication skills, interpersonal skills and presentation capabilities, adept at simplifying complex data insights for non-technical stakeholders
• Strong leadership skills with a proven ability to lead and inspire a team of analysts in a dynamic environment
• Strategic thinking and problem-solving skills with a focus on driving business value