Assistant Trade Marketing Manager - Modern Trade

Perfect Companion Group Co., Ltd. (Bangkok Metropolitan Region)

Bangkok Metropolitan Region, Thailand

We are Perfect Companion, the leading company in Pet Business Group established to serve global pet care industry. Our proud root is in our Parent Organization – The Charoen Pokphand (C.P.) Group- Thailand ‘s leading Multinational Corporation with in 20 countries worldwide. Perfect Companion, established in 2001, is committed to the Charoen Pokphand Group’s long-standing tradition of “improving the quality of life for the Greatest number of people” by delivering products and services of the highest quality.

About this position

We are seeking an experienced and strategic Assistant Trade Marketing Manager to drive the growth of our Modern Trade channel. This role is ideal for someone with a proven track record in FMCG trade marketing, who thrives on using shopper insights, category management, and innovative promotional strategies to deliver exceptional results.

Responsibilities

• Develop and execute trade marketing strategies to achieve sales targets across multiple channels, including setting sales targets and activities, with monthly reviews.
• Plan and implement promotional activities, such as in-store displays, signage, events, and campaigns, to enhance product awareness and drive sales performance.
• Monitor, analyze, and interpret sales data using system tools, identifying gaps and opportunities, and effectively communicating insights to the sales team for alignment and improvement.
• Perform sales analysis and generate comprehensive reports for management to support strategic decision-making and business planning.
• Support the sales team by analyzing sales results and activity data, offering insights to improve performance and achieve business objectives.
• Manage trade marketing budgets, ensuring campaigns are cost-effective and aligned with financial and strategic goals.

Requirements

• Proven experience in trade marketing, sales, or category management within the FMCG industry, with a focus on Modern Trade channels.
• In-depth knowledge of category management, shopper insights, and promotional effectiveness.
• Proficiency in trade promotion management tools and data analysis software.
• Exceptional communication, negotiation, and collaboration skills, with the ability to work effectively in cross-functional teams.
• Strong budgeting and project management skills, ensuring timely delivery of initiatives.