Assistant Product Manager (Pet food products)
About this position
Responsibilities
• Define the product strategy and roadmap.
• Monitor and analyze domestic market trend and competitor’s activity to identify market opportunities for the products.
• Deliver EPD and NPD with R&D team along with product, price, place and marketing communication.
• Liaise with media agency to design and develop communication campaigns and ensure that they are well executed and deliver results as desired.
• Develop advertising materials for each of the promotion/communication including TVC, OOH, POP, Online Artwork etc.
• Analyze monthly sales and expense to compare with sales target.
• Create product knowledge and train sales team.
• Control marketing budget align with marketing plan.
• Handle consumer promotion activities and evaluate result of activities.
Requirements
• Degree in Marketing, MBA, Business Administration or related field.
• At least 2 years in marketing experience.
• Having Experience in FMCG industry would be an advantage.
• Have creative thinking, strong analytical skill and problem solving skills.
• Good command of English in both written.
• Computer literacy in MS Office and related software.