Marketing Officer (Brand Marketing)

Pat Luxury Group Co.,ltd (Pathum Wan)

Bangkok, Thailand

PAT Luxury Group is one of Thailand’s reputable and energetic retail management company in Bangkok, focusing on luxury retail products from USA. With several years of experience working with global design icons, our company currently holds exclusive distributorship of Kate Spade, Marc Jacobs, Karl Lagerfeld, Emilio Pucci , Diane Von Furstenberg (DVF), Rebecca Minkoff.

About this position

PAT Luxury Group is seeking a Marketing Officer (Brand Marketing) to develop and implement brand marketing strategies, manage campaigns, and enhance brand visibility in the luxury retail sector.

Responsibilities

• Brand Strategy Development: Develop and implement comprehensive brand marketing strategies that align with our business objectives and target audience.
• Campaign Management: Plan, execute, and manage marketing campaigns across various channels including digital, social media, print, and in-store.
• Content Creation: Collaborate with the creative team to produce engaging content that reflects the brand's voice and vision.
• Market Research: Conduct market research to identify trends, customer preferences, and competitive landscape to inform marketing strategies.
• Partnerships & Collaborations: Identify and manage strategic partnerships and collaborations to enhance brand visibility and reach.
• Event Planning: Assist in planning and executing brand events, sponsorships, and collaborations to enhance brand visibility.
• Analytics & Reporting: Monitor and report on the performance of marketing campaigns, providing insights and recommendations for improvement.
• Social Media Management: Assist in managing social media accounts, including content scheduling, engagement, and performance tracking.
• Budget Management: Support the management of the marketing budget, ensuring effective allocation of resources to achieve marketing goals.
• Team Collaboration: Collaborate with cross-functional teams to ensure cohesive brand messaging and marketing efforts.

Requirements

• Bachelor’s degree in Marketing, Business, Communications, or a related field.
• 2-4 years of experience in brand marketing, preferably in the retail or fashion industry.
• Strong understanding of digital marketing and social media platforms.
• Excellent written and verbal communication skills.
• Creative thinker with a keen eye for detail and aesthetics.
• Analytical skills with the ability to interpret data and generate actionable insights.
• Ability to manage multiple projects and meet deadlines in a fast-paced environment.
• Proficiency in Microsoft Office Suite and familiarity with marketing tools (e.g., Google Analytics, social media management platforms).
• Basic graphic design skills, including experience with design tools (e.g., Adobe Photoshop, Illustrator, Canva).