Marketing Manager

Pat Luxury Group Co.,ltd (Pathum Wan)

Bangkok, Thailand

PAT Luxury Group is one of Thailand’s reputable and energetic retail management company in Bangkok, focusing on luxury retail products from USA. With several years of experience working with global design icons, our company currently holds exclusive distributorship of Kate Spade, Marc Jacobs, Karl Lagerfeld, Emilio Pucci , Diane Von Furstenberg (DVF), Rebecca Minkoff.

About this position

PAT Luxury Group is seeking a Marketing Manager to develop and implement marketing strategies for luxury retail products, ensuring brand alignment and customer engagement.

Responsibilities

• Develop and implement tailored marketing strategies that reflect the brand's luxury positioning.
• Conduct market research to understand trends, consumer behaviors, and competitive insights specific to the luxury sector.
• Ensure the brand's messaging, visuals, and tone align with its identity and resonate with target audiences.
• Collaborate with creative teams to produce high-end marketing materials, campaigns, and events that embody exclusivity and sophistication.
• Design and execute customer-centric campaigns to build loyalty and create exceptional brand experiences.
• Leverage CRM tools to develop personalized strategies for VIP and HNWI (High-Net-Worth Individual) customers.
• Lead multi-channel marketing campaigns, integrating digital, print, event marketing, and influencer partnerships.
• Manage collaborations with luxury media outlets, influencers, and brand ambassadors to enhance reach and credibility.
• Plan and oversee luxury events, launches, and experiential marketing initiatives that align with brand prestige.
• Maintain strong relationships with external agencies, suppliers, and event organizers.
• Monitor campaign performance using analytics tools, ensuring KPIs and ROI are met.
• Provide detailed performance reports and actionable insights for ongoing optimization.
• Lead, mentor, and inspire a team of marketing professionals to achieve excellence.
• Foster collaboration with cross-functional teams to align marketing efforts with business objectives.

Requirements

• Bachelor’s degree in Marketing, Business, or a related field (Master’s degree preferred).
• 5+ years of experience in marketing, with at least 3 years in the luxury brand or high-end retail industry.
• Exceptional knowledge of luxury market dynamics, customer expectations, and premium branding strategies.
• Expertise in digital marketing, social media, CRM systems, and data analytics.
• Proven ability to manage high-budget campaigns and deliver measurable results.
• Outstanding interpersonal, communication, and negotiation skills.
• Experience managing relationships with luxury media outlets, influencers, and external partners.