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Marketing Executive (Hospitality)
About this position
Responsibilities
• Develop and implement marketing strategies to promote the company's hospitality services and increase brand awareness.
• Conduct market research to identify target markets and customer preferences.
• Create and manage digital marketing campaigns, including social media, email marketing, and online advertising.
• Collaborate with the sales team to develop promotional materials and sales strategies.
• Monitor and analyze the performance of marketing campaigns and adjust strategies as needed.
• Coordinate with external agencies and vendors to execute marketing initiatives.
• Manage the company's website and ensure it is up-to-date with relevant content and optimized for search engines.
• Plan and organize events, trade shows, and exhibitions to showcase the company's hospitality services.
• Monitor industry trends and competitor activities to identify opportunities for growth and stay ahead of the competition.
• Prepare and present reports on marketing activities and results to the management team.
Requirements
• Bachelor's degree in Marketing, Business Administration, or a related field
• Minimum of 3 years of experience in marketing, preferably in the hospitality industry
• Strong knowledge of digital marketing strategies and platforms
• Excellent communication and interpersonal skills
• Ability to analyze market trends and competitor activities to develop effective marketing campaigns
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