Senior Field Marketing Manager (Thailand)
About this position
As the Senior Field Marketing Manager for Thailand, you will support and drive the execution of integrated awareness and demand generation programs for the Thailand market. You will have a data-driven approach towards your program execution to drive strong campaign outcomes.
Responsibilities
• Administer demand generation program through field and digital marketing to drive leads and pipeline to meet business requirements.
• Work closely with sales development representative (SDR) teams to ensure lead and opportunity targets are met through marketing programs executed.
• Create new, localise or Utilise existing marketing content to support marketing plans.
• Agency management for events in Thailand.
• Support campaigns operational tasks in alignment to Field Marketing programs.
• Look for innovations and improvements to increase efficiencies across the marketing ecosystem.
• Enable social sharing across Thailand and/or ASEAN employees to amplify campaign/event content on a regular cadence.
• Work closely with Field and Digital Marketing teams to implement marketing campaigns.
• Develop strong, trusting relationships with marketing leads & business stakeholder teams.
• Reviews campaign performance, campaign schedule and programs related to Thailand.
Requirements
• Minimum 8 to 10 year’s full-time experience in marketing (B2B marketing background preferred)
• Solid understanding of modern marketing methods including marketing automation tools, demand generation, nurture, media planning etc
• Ability to partner with field marketing to co-design marketing programs to meet the business needs
• Strong communication, relationship management, organisational and project management skills
• Ability to identify opportunities for growth
• Strong presentation skills
• Bachelor’s degree or equivalent in a related field
• Proficient in both English and Thai languages