Marketing Communication - Product Campaign

Nippon Paint Decorative Coatings Co., Ltd.

Nippon Paint Decorative Coatings Co., Ltd. (Samut Prakan)

Samut Prakan

Samut Prakan, Thailand

Decorative coatings are used on houses, condominiums, buildings, and commercial facilities. From exterior walls to interiors, we contribute to our customers’ lifestyles and cityscapes by protecting buildings from sunlight and rain, and creating beautiful colors. Nippon Paint develops high value-added products with high functionality, such as antiviral, antibacterial, ultra-durable, heat-insulation and low-staining products, which are in increasing demand in the market.

About this position

We are seeking a dynamic and creative Marketing Communication - Product Campaign Specialist to lead the strategic development and execution of integrated marketing campaigns that drive awareness, engagement, and support sales conversion for our product lines. The ideal candidate will blend innovative thinking with data-driven decision-making to create impactful product campaigns aligned with brand goals.

Responsibilities

• Develop and execute end-to-end product marketing communication campaigns, aligning with business objectives and brand identity.
• Conduct market research to understand consumer needs, competitive landscape, and emerging trends.
• Collaborate with cross-functional teams (e.g., Product Team) to ensure campaign alignment with product features and customer benefits.
• Craft compelling messaging and narratives to communicate product value propositions effectively.
• Oversee the creation of marketing collateral, including brochures, digital ads, videos, and social media content.
• Ensure all communication materials adhere to brand guidelines and maintain consistency across platforms.
• Work with media teams to design media plans across digital, print, and broadcast channels.
• Monitor media performance to maximize ROI and campaign reach.
• Coordinate with external agencies and vendors for campaign execution.
• Build strong relationships with internal stakeholders to drive collaboration and buy-in for campaigns.
• Set KPIs for campaigns and monitor their performance through analytics tools.
• Generate insights from campaign data to inform future strategies.
• Prepare detailed reports and presentations for key stakeholders.

Requirements

• Bachelor’s degree in Marketing Communications, Marketing, Communication Art, or a related field.
• 3-5 years of experience in marketing communication, product marketing.
• Strong knowledge of digital marketing, content creation, and media planning.
• Good at project management and organizational skills.
• Analytical mindset with the ability to derive insights from campaign data.
• Exceptional communication and storytelling skills.
• Experience in FMCG, construction material, agency is a plus.
• Familiarity with marketing tools like Google Analytics, social media management tools.
• Creative thinking and problem-solving ability.