Marketing Communications Manager

Ngern Tid Lor Public Company Limited (Bangkok)

Bangkok

Bangkok, Thailand

Ngern Tid Lor Public Company Limited (“TIDLOR”) is the leader in the fast-growing vehicle title loan market in Thailand. It is also a non-life and life insurance broker with the largest number of licensed branch staff in the country. With over 1,000 branches nationwide, the company is working to alleviate poverty in Thailand by providing fair, transparent, and convenient financial services. All Ngern Tid Lor’s operations are guided by the vision “Everything we do, we strive to empower people and enrich lives. We believe that access to fair, transparent, and responsible financial services is everyone’s right.” This is reflected through its range of products and services that create opportunities for the under-banked Thais who often lacks access to formal financing. In 2020, Ngern Tid Lor received two awards, Dream Employer of the Year and Dream Company to Work For from the Global Best Employer Brand Awards 2020. These awards reflect our commitment to creating a strong corporate culture and readiness for digital transformation to reduce financial inequality for customers and create sustainable opportunities for Thai society. For more details, please visit www.tidlor.com/th/tidlorstory.html

About this position

The Marketing Communications Manager is responsible for developing and executing content strategies that align with the brand identity, managing marketing communications, and analyzing performance to optimize strategies.

Responsibilities

• Content Strategy & Creation: Develop, create content calendar and execute content aligned with the brand identity, including creating real-time content, social media posts, videos, and campaigns. This includes producing and editing short videos and visual assets tailored to specific audiences.
• Marketing Communication: Craft and deliver compelling messages across various platforms, ensuring consistency in tone, branding, and objectives.
• Influencer Partnerships: Manage collaborations with influencers to amplify campaigns and build brand trust.
• Performance Analysis: Monitor and evaluate marketing communication campaign effectiveness using analytics tools, providing actionable insights to optimize communication strategies.
• Trend and Competitor Analysis: Stay updated on industry trends, emerging platforms, and competitor activities to keep communication strategies relevant and innovative.
• Cross-functional Collaboration: Work closely with internal teams to align content and messaging with overall marketing and business goals.
• Brand Campaign Management: Support brand and marketing communications align with brand strategy for both brand campaigns and business-as-usual (BAU) campaigns to drive customer awareness, engagement and achieve company objectives.

Requirements

• Bachelor’s degree in Marketing, Business Administration, or a related field.
• Minimum 5 years of experience in marketing communication, with expertise in the insurance industry preferred.
• Proven success in developing and implementing content strategies and managing content calendars.
• Hands-on experience in creating content for Facebook, Reels, and TikTok.
• Proficiency with content editing software for post-production of images and videos.
• Strong communication, leadership, and decision-making skills.
• Ability to excel in a fast-paced, dynamic environment.