Product Manager

Neta Auto (Thailand) Co.,Ltd. (Bangkok)

Bangkok, Thailand

NETA AUTO is a Chinese electric vehicle manufacturer founded in 2014 with a commitment to “Creating automobiles for people” and provide everyone with “an equal rights to technology”. NETA expands its business in Thailand in 2022 under Neta Auto (Thailand) Co., Ltd. with its commitment to enabling Thai consumers to drive a 100% electric vehicle equipped with cutting edge innovation and technology touchable for all, in line with the company’s vision to become the “Popularizer of Smart EV”

About this position

The Product Manager is responsible for overseeing the development and lifecycle of products, conducting market research, collaborating with cross-functional teams, and ensuring successful product launches.

Responsibilities

• Market Research and Analysis: Product managers conduct extensive market research to understand customer needs, market trends, and competitive landscapes. They analyze data to identify opportunities for new products or enhancements to existing ones.
• Product Development: They collaborate with engineering, design, and manufacturing teams to define product specifications, features, and functionalities. This involves creating product roadmaps and timelines for development cycles.
• Cross-Functional Collaboration: Product managers work with various departments, including marketing, sales, and customer service, to ensure alignment and successful product launches. They often act as a bridge between technical and non-technical teams.
• Strategic Planning: They contribute to the strategic direction of the product line, including pricing strategies, positioning, and market entry strategies. This involves setting long-term goals and KPIs for product success.
• Customer Engagement: Engaging with customers and gathering feedback is essential. Product managers conduct focus groups, surveys, and user testing to understand user experiences and improve product offerings.
• Lifecycle Management: They oversee the entire product lifecycle, from conception through development, launch, and post-launch evaluation. This includes managing product updates and phase-outs as necessary.
• Innovation and Trends: Staying abreast of technological advancements (like electric vehicles, autonomous driving, etc.) and industry trends is vital. Product managers drive innovation by incorporating new technologies and features into their products.
• Performance Monitoring: After a product launch, product managers analyze sales data, customer feedback, and market performance to evaluate the product’s success and make informed decisions for future improvements.

Requirements

• Bachelor’s degree in Marketing or related fields.
• Minimum of 5 years of experience in automotive industry.
• Strong command of spoken and written English.
• Skills for prioritizing tasks and multitasking skills.