Senior Marketing Manager

Nestlé Thai (Pathum Wan)

Bangkok, Thailand

Nestlé is the world's leading Nutrition, Health and Wellness Company. Our mission of "Good food, Good life" is to provide consumers with the best tasting, most nutritious choices in a wide range of food and beverage categories and eating occasions, from morning to night. Nestlé is a people-inspired company; respect and trust are our greatest strengths. We place high value on the unique perspectives that people bring to our team which sharpens our performance and drives our business. We welcome all applicants without regard to race, religion or belief, national origin, disability, marital, sexual orientation or age. At Nestlé, We believe that the many different backgrounds, ways of thinking and cultural experiences of our people at every level of our business, makes for a richer workplace and gives us the insight and innovation to grow and continually delight our equally diverse consumers.

About this position

We’re Nestle, We’re the biggest food and beverages company in the world who believe in “enhancing quality of life and contributing to a healthier future.” Join us and be part of Nestle to drive over 2,000 brands in 191 countries worldwide.

Responsibilities

• Grow brand and desired equity of assigned product group and direct all marketing activities for the achievement of short & long term business Goal, Strategies, Action Plan, P&L and market spending and to ensure compliance and aligned with regulatory affairs.
• Develop effective Communication brief and plan and direct agencies in developing promotional materials, media and the implementation. Direct research agencies and conduct about Qualitative and Quantitative Research.
• Activate Brand Essence and Vision.
• Develop and update consumer portrait, consumer engagement funnel for her/his brand.
• Develop and update consumer portrait, understands in store environment, contributes to category strategy, defines desired relative price, provides recommendation to pricing and promotional strategy, proposes SKUs for key channels and key customers.
• Ensure consumer centricity, applies Innovation levers, contribute and execute Innovation pipeline, maintain vibrancy via relevant renovation for his/her brands.
• Contribute to development and execute strong, functionally aligned brand plan. Track and monitor the performance, health and strategic alignment.
• Contribute to the development, engagement strategies and creates relevant & memorable brand experiences. Works in partnership with communication agencies and ensures all brand communication contributes to enhancing the company image of trusted leader.
• Ensure compliance and validation to all regulations and specifications.

Requirements

• Minimum of Bachelor Degree in Marketing, Science, Business Administration.
• Minimum 10 years of working experience in marketing & end-to-end brand management preferably in FMCG MNC brands.
• Good communication, presentation & problem solving skills.
• Hands-on & strong on both strategic & execution part.
• Experience in managing a team, guiding & driving the team for success.
• Able to work under high pressure.
• Excellent command of English & Thai.