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Senior Brand Manager

Nestlé Thai
Nestlé (Pathum Wan)
Bangkok, Thailand 🇹🇭
Nestlé Thai
Nestlé is the world's leading Nutrition, Health and Wellness Company. Our mission of "Good food, Good life" is to provide consumers with the best tasting, most nutritious choices in a wide range of food and beverage categories and eating occasions, from morning to night. Nestlé is a people-inspired company; respect and trust are our greatest strengths. We place high value on the unique perspectives that people bring to our team which sharpens our performance and drives our business. We welcome all applicants without regard to race, religion or belief, national origin, disability, marital, sexual orientation or age. At Nestlé, We believe that the many different backgrounds, ways of thinking and cultural experiences of our people at every level of our business, makes for a richer workplace and gives us the insight and innovation to grow and continually delight our equally diverse consumers.

About this position

Join Nestle as a Senior Brand Manager and be part of driving over 2,000 brands in 191 countries worldwide. This role involves growing brand equity, developing marketing strategies, and ensuring compliance with regulations.

Responsibilities

• Grow brand and desired equity of assigned product group and direct all marketing activities for the achievement of short- & long-term business Goal, Strategies, Action Plan, P &L and market spending and to ensure compliance and aligned with regulatory affairs.
• Develop effective Communication brief and plan and direct agencies in developing promotional materials, media and the implementation. Direct research agencies and conduct about Qualitative and Quantitative Research.
• Activate Brand Essence and Vision.
• Develop and update consumer portrait, consumer engagement funnel for her/his brand.
• Develop and update consumer portrait, understands in store environment, contributes to category strategy, defines desired relative price, provides recommendation to pricing and promotional strategy, proposes SKUs for key channels and key customers.
• Ensure consumer centricity, applies Innovation levers, contribute and execute Innovation pipeline, maintain vibrancy via relevant renovation for his/her brands.
• Contribute to development and execute strong, functionally aligned brand plan. Track and monitor the performance, health and strategic alignment.
• Contribute to the development, engagement strategies and creates relevant & memorable brand experiences. Works in partnership with communication agencies and ensures all brand communication contributes to enhancing the company image of trusted leader.
• Ensure compliance and validation to all regulations and specifications.

Requirements

• Minimum of bachelor’s degree in Marketing, Business Administration.
• Minimum 5 years of working experience in marketing preferably in FMCG brands.
• End-to-end brand management experience.
• Good command of English & Thai.
• Good communication and presentation skills and can work independently.
• Able to work under high pressure and have self-starter attitude.

Benefits

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Huneety A.I Salary Estimate
61,000 - 124,000 THB per month