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Brand Manager - Nestlé

Nestlé Thai
Nestlé Thai (Pathum Wan)
Bangkok, Thailand 🇹🇭
Nestlé Thai
Nestlé is the world's leading Nutrition, Health and Wellness Company. Our mission of "Good food, Good life" is to provide consumers with the best tasting, most nutritious choices in a wide range of food and beverage categories and eating occasions, from morning to night. Nestlé is a people-inspired company; respect and trust are our greatest strengths. We place high value on the unique perspectives that people bring to our team which sharpens our performance and drives our business. We welcome all applicants without regard to race, religion or belief, national origin, disability, marital, sexual orientation or age. At Nestlé, We believe that the many different backgrounds, ways of thinking and cultural experiences of our people at every level of our business, makes for a richer workplace and gives us the insight and innovation to grow and continually delight our equally diverse consumers.

About this position

We're Nestle. We are the world's leading food and beverage company that contributes to Thailand's economy, society and the environment. Join us in delivering our purpose of 'unlocking the power of food to enhance quality of life for everyone, today and for generations to come'.

Responsibilities

• Develops and updates consumer portrait, consumer engagement funnel for her/his brand.
• Understands in store environment, contributes to category strategy, defines desired relative price, provides recommendation to pricing and promotional strategy, proposes SKUs for key channels and key customers.
• Ensures consumer centricity, applies Innovation levers, contributes and executes Innovation pipeline, maintains vibrancy via relevant renovation for his/her brands.
• Contributes to development and executes strong, functionally aligned brand.
• Tracks and monitors the performance, health and strategic alignment. Understands business impact and investment of her/his brand.
• Contributes to the development Big Ideas, engagement strategies and creates attractive and rewarding brand experiences.
• Works in partnership with communication agencies and ensures all brand communication contributes to enhancing the company image of trusted leader.

Requirements

• Bachelor’s degree in Marketing, Business Administration or related field.
• Minimum 5 years of experience in Brand Management from FMCG (MNC)
• Strong in people & project management.
• Experienced in business planning, monitoring, analysis, and strategizing.
• Leadership & coaching principles.
• Computer Literacy.
• Good command in English & Thai.

Benefits

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Huneety A.I Salary Estimate
61,000 - 124,000 THB per month