Sport Marketing Manager, Milo
About this position
Responsibilities
• Accountable and Responsible for planning and successful implementation of Sports Marketing activities including:
• Identifying opportunities & proposing strategic directions for Sports Marketing in line with the MILO brand essence.
• Planning Sports Marketing events including Sponsorship events for the whole year which deliver high brand exposure to the relevant target audience.
• Ensuring events/activities are in line with Corporate and Government guidelines.
• Accountable and Responsible for managing relevant partners (Events agencies, vendors, internal stakeholders) to deliver the Sports Marketing objectives based on briefs: Events agencies,
• Accountable and Responsible for effective management of Sports Marketing budget including:
• Propose budget requirements to deliver agreed objectives on a yearly basis.
• Ensure proper monitoring and control of budget to deliver set KPIs.
• Pre and Post evaluation of events.
• Accountable and Responsible for enhancing Nestle relationship with identified strategic partners (Sports Associations, Government bodies, NGOs, relevant Ministries etc.) to continuously form/maintain strategic alliance to build brand equity.
• Responsible for all Grassroots activation across the country, including sampling at schools, at stores and at events.
Requirements
• Deep understanding of and enthusiasm for sports and active lifestyles, including ability to connect with the target audience and promote Milo’s commitment to sports.
• Experience in events management or brand/sales experience for 5 years and above.
• Self-starter with high integrity is a must.
• Resilience to handle challenges and setbacks, and to continuously strive for improvement.
• Willingness to explore new ideas and approaches to keep Milo’s marketing efforts fresh and impactful.
• Proven leadership skills to inspire and manage a cross-functional team.
• Actively communicate in English both verbally and written.