SEA Innovation Marketing Manager

Mondelēz International (Indonesia) (Jakarta, Jakarta, Indonesia)

DKI Jakarta, Indonesia

Mondelēz International, Inc. (NASDAQ: MDLZ) is an American multinational confectionery, food, and beverage company based in Illinois which employs approximately 80,000 individuals around the world. Our Purpose Our purpose is to empower people to snack right. We will lead the future of snacking around the world by offering the right snack, for the right moment, made the right way. Our Brands We’re leading the future of snacking with iconic brands such as Oreo, belVita and LU biscuits; Cadbury Dairy Milk, Milka and Toblerone chocolate; Sour Patch Kids candy and Trident gum. Our People Our 80,000+ colleagues around the world are key to the success of our business. Our Values and Leadership Commitments of Love our Consumers and Brands, Grow Every Day, and Do What's Right shapes our culture – what we believe in, stand for, and what guides our actions and decisions. Great people and great brands. That’s who we are. Our Strategies We are uniquely positioned to lead the future of snacking with strong leadership in our categories, an unparalleled portfolio of global and local brands and a solid footprint in fast-growing markets. Aimed at delivering sustainable growth, our strategic plan is centered around three strategic priorities: • Growth: accelerate consumer-centric growth • Execution: drive operational excellence • Culture: build a winning growth culture

About this position

You will lead cross-functional innovation projects: ensuring they are grounded in consumer need and deliver desired commercial outcomes.

Responsibilities

Innovation strategy and pipeline
• Provide input – where necessary – to develop the BU innovation strategy and targets
• Recommend ideas and opportunities to develop the innovation pipeline

Innovation projects: Project Owner
• Build robust product activity requests (inc consumer need to solve for, the type of innovation, desired ATO / launch date)
• Develop consumer-led, financially profitable high level business cases (includes clarity on scope and decision-making parameters)
• Develop and deliver creative Marketing concepts and ideas – aligned to consumer need (interact with consumers as appropriate)
• Develop the launch plan in partnership with the Category Planning / Sales teams
• Track / monitor performance and recommend corrective actions if needed
• Throughout the innovation project:
• Ensure the project team is clear on the project scope and objectives (to be done at an early stage in the project)
• Gather input from the cross-functional teams and take decisions to ensure the project is consumer-led and delivers on its objectives– within the agreed scope, financial, resourcing “parameters”. Escalate if decisions outside agreed parameters are needed
• Lead the project at stage gate reviews
• Ensures excellence in launch execution
• Partners with the PCM to ensure the accuracy of the information uploaded into Accolade (working with other project team members)

Capability building
• Be the voice of the consumer (ensuring the project is focused on long-term consumer need) and educate project team members, as required.

Requirements

• Unearthing and applying insights to innovation
• Strategic thinking applied to identify consumer opportunities and portfolio management
• Ideas development and evaluation to build healthy pipeline
• Product and pack excellence
• Analytical skills, business acumen and commercial plan building
• Ability to work collaboratively with external partners (design, innovation and research agencies) as well as with-functional teams (MSC, R&D, category planning, sales, I&A, etc...)
• Project management

Particular focus areas for BTC / complex innovation Project Owners
• Enhanced strategic skills to identify white space opportunities – strategic foresight
• Enhanced ability to identify, assess and react to consumer need
• Ability to write compelling briefs based on consumer need to address / problem definition, rather than a pre-defined answer
• Complex problem-solving skills / out of the box thinking
• Diverging and converging mindset
• Dealing with ambiguity and iterative processes
• Experimentation mindset
• End-to-end enterprise – and long-term – thinker
• Transformer vs performer mindset and skills
• Agile ways of working (scrum, iteration, …)
• Risk taking / risk management

Note: to ensure successful project execution, the Project Owner should remain on the project for up to six months following project.