Marketing Manager -Group membership (Privilege & Retention)

MK Restaurant Group (Bang Na)

Bangkok, Thailand

MK Restaurant Group has been emphasizing on developing our personnel within the organization to enhance our qualities and stabilities. We had been focusing on developing our personnel ability to make sure that the quality of our 10,000 staffs meet international standard. Besides salary and coverage fringe benefits, MK Restaurant Group also supports all of our personnel to have a happy life. Working to strengthen sustainable living and cultivating the mind in service.

About this position

We are looking for an enthusiastic marketer to develop strategies to grow our member database and loyalty. You will be in charge of creating key strategies to enhance MK Group Membership by connecting with customers through integrated campaigns. The ideal candidate is a data analytical professional that is comfortable with both quantitative and qualitative research. You have a passion for food and trend spotting, and will work collaboratively to identify customer insight, maximize revenue, and drive action plan.

Responsibilities

• Develop and implement retention campaigns to increase usage frequency and loyalty.
• Plan and execute effective retention activities, including membership platform, database, social media, display advertising and other customer touchpoints.
• Work collaboratively with crossed-functional team to deliver effective action plans.
• Create and generate reports, dashboards, and data visualizations to provide insights into customer behavior and trends.
• Track and report campaign performance against sales target / forecast and analyze for campaign improvement.
• Provide competitor analysis on member offering and campaigns by identifying market trends, consumer voice, price / business models and sales.
• Gather and analyze customer feedback to continuously improve products, service, and the overall customer experience.

Requirements

• 5+ years’ experience in Casual Dining Restaurants(CDR), Quick Service Restaurants(QSR), FMCG, or any related industries in Marketing field.
• At least 5-8 years analysis experience in Customer Insight, CRM, and Loyalty programs.
• A minimum of Bachelor’s Degree in Marketing, or Management-related field.
• Experienced in management of analytic customers, including familiarity with the main methodologies and tools utilized in delivering BI.