---

About this position

The Senior Digital Ads Specialist is responsible for developing and executing effective biddable advertising strategies that align with brand objectives and target audiences, while managing and optimizing campaigns across various digital channels.

Responsibilities

• Develop and execute effective biddable advertising strategies that align with Brand objectives and target audiences.
• Manage and optimize biddable advertising campaigns on Social media and Ecommerce platforms to maximize ROI.
• Develop a comprehensive strategy that integrates various digital channels to align with business goals.
• Collaborate with the creative team to develop compelling ad copy and visuals that resonate with target audiences.
• Allocate and manage advertising budgets efficiently to achieve campaign goals.
• Monitor campaign performance, analyze data, prepare and deliver reports and provide actionable insights and recommendations to improve results.
• Ability to guide and inspire a team, set clear goals, and foster collaboration.

Requirements

• Bachelor’s degree in Economics, Marketing, Advertising, Business, or a related field (or equivalent work experience).
• Minimum of 3 years of experience in advertising or a related field.
• Proficiency in managing campaigns on Google Ads, Facebook Ads, LINE, TikTok, etc.
• Ability to create reports and dashboards for managers to use for analytics.
• Experience in planning ads will be considered a plus.
• Experience in FMCG industry will also be considered a plus.