Senior CRM Marketing

Mizuhada Group Co., Ltd. (Bangkok)

71 Soi Yen Chit 6, Thung Wat Don

10120, Sathon

Bangkok, Thailand

Mizuhada is committed to enhancing your beauty and well-being with products that prioritize quality and affordability. Our skincare line, MizuMi, rejuvenates and protects your skin with nature-inspired formulas. Bomi, our supplement collection, nurtures your health from the inside out. — All at a price that fits your lifestyle.

About this position

The role of Senior CRM Marketing is to develop and manage our customer relationship management strategies. The ideal candidate will have a proven track record of 3-5 years in CRM roles, particularly in credit card programs or membership programs. This individual will play a critical role in designing, implementing, and optimizing CRM initiatives to enhance customer experience and drive business growth.

Responsibilities

• Develop strategy, design, and execute CRM programs aligned with business goals to increase membership numbers and enhance customer retention, engagement, and loyalty.
• Lead the end-to-end execution of CRM initiatives, including, exclusive benefits, membership tiers, reward programs, and personalized offers.
• Collaborate cross-functionally with internal teams, such as marketing, website developers, warehouse, and others, to ensure CRM programs are seamlessly integrated with overall business strategies.
• Analyze customer data and insights to identify trends, customer behaviors, and opportunities for improving the customer experience.
• Monitor and report on CRM program performance metrics, providing actionable, data-backed recommendations for continuous improvement.

Requirements

• Bachelor’s degree in Business Administration, Marketing, Communication Arts, or a related field.
• 3-5 years of experience in CRM roles, preferably with a background in credit cards, retail, or related industries.
• Strong analytical skills with the ability to interpret customer data and translate insights into actionable strategies.
• Excellent project management and organizational skills, with a proven ability to handle multiple projects simultaneously.
• Strong communication and interpersonal skills, with a focus on effective cross-functional collaboration.
• Ability to work independently, take initiative, and thrive in a team-oriented environment.
• A customer-centric mindset with a passion for delivering exceptional customer experiences.