Marketing Communications Manager

Mizuhada Group Co., Ltd. (Bangkok)

71 Soi Yen Chit 6, Thung Wat Don

10120, Sathon

Bangkok, Thailand

Mizuhada is committed to enhancing your beauty and well-being with products that prioritize quality and affordability. Our skincare line, MizuMi, rejuvenates and protects your skin with nature-inspired formulas. Bomi, our supplement collection, nurtures your health from the inside out. — All at a price that fits your lifestyle.

About this position

We are seeking a creative and experienced Marketing Communications Manager to oversee and elevate the brand's presence on social media, manage relationships with Key Opinion Leaders (KOLs) across all levels (local and international), and lead community engagement through PR and events.

Responsibilities

• Develop and implement content strategies for Tiktok that reflect the brand’s tone, mood, and storytelling objectives.
• Develop and execute influencer marketing campaigns that effectively engage and resonate with target audiences.
• Build and maintain relationships with local and international KOLs to amplify brand messaging.
• Negotiate KOLs contracts and manage deliverables to ensure consistent alignment with brand goals and tone.
• Drive brand visibility through effective public relations strategies and initiatives.
• Engage with online and offline communities to foster brand loyalty and advocacy.
• Ensure all communication materials and campaigns consistently reflect the agreed-upon brand positioning.
• Monitor and report on the effectiveness of TikTok campaigns, influencer collaborations, and community engagement initiatives.
• Stay updated on market trends and competitor activities to maintain a competitive edge.

Requirements

• Bachelor’s degree in Marketing, Communications, Public Relations, or a related field.
• Minimum 5 years of experience in marketing communications, with a focus on digital platforms, influencer management, and event marketing.
• Strong background in FMCG marketing or experience working in marketing agencies.
• Deep understanding of TikTok trends, platform algorithms, and audience behaviors.
• Proven ability to manage KOL campaigns across multiple levels, including international collaborations.
• Exceptional project management and organizational skills.
• Strong relationship-building and negotiation abilities.