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Assistant Marketing Manager (Skincare Products)

Mizuhada Group Co., Ltd.
Mizuhada Group Co., Ltd. (Sathon)
Bangkok, Thailand 🇹🇭
Mizuhada Group Co., Ltd.
Mizuhada is committed to enhancing your beauty and well-being with products that prioritize quality and affordability. Our skincare line, MizuMi, rejuvenates and protects your skin with nature-inspired formulas. Bomi, our supplement collection, nurtures your health from the inside out. — All at a price that fits your lifestyle.

About this position

The Assistant Marketing Manager for Skincare Products will be responsible for planning and executing product launches, overseeing brand image, and developing comprehensive marketing strategies to align with business objectives.

Responsibilities

• Plan and execute product launches, including creating marketing campaigns, coordinating with cross-functional teams, and ensuring effective communication strategies.
• Oversee the brand image and positioning of FMCG products. Develop and implement brand-building initiatives to increase brand awareness and loyalty.
• Develop comprehensive marketing strategies aligned with overall business objectives, considering market trends, consumer behavior, and competitive landscape.
• Work closely with cross-functional teams, including R&D, marketing, sales, and supply chain, to align product strategies with overall business objectives.
• Develop and manage marketing budgets, ensuring optimal allocation of resources to achieve marketing goals.

Requirements

• Bachelor's degree in marketing, business administration, science, health science or related field
• Minimum of 5 years of experience in marketing or brand management within the FMCG industry; experience in the beauty category is preferred.
• In-depth knowledge of FMCG market dynamics, consumer behavior, and industry trends.
• Strong strategic thinking, analytical, and creative skills.
• Excellent communication and leadership abilities.