Marketing Manager

Mitsubishi Heavy Industries - Mahajak Air Conditioner

Mitsubishi Heavy Industries - Mahajak Air Conditioner (Lat Krabang)

Bangkok, Thailand

Mitsubishi Heavy Industries - Mahajak Air Conditioners Co., Ltd. or MACO is one of leaders in Thailand's airconditioning industry. The company was established on September 22, 1988 in Lad Krabang Industrial Estate and all under a joint venture between Mitsubishi Heavy Industries, Ltd., Japan, a leading, world-class engineering concern, and Mahajak Group, a successful company with multifaceted business interests in Thailand.

About this position

The Marketing Manager will focus on commercial and residential air conditioners, developing and implementing marketing strategies, conducting market research, and enhancing brand awareness while managing marketing activities across ASEAN countries and India.

Responsibilities

• Stay informed about market trends from distributors and align marketing efforts accordingly.
• Develop and implement marketing strategies tailored to each market.
• Assess the company's current situation and develop strategies to address future challenges.
• Analyze global market trends to understand the Voice of Customers (VOC) from a broader perspective.
• Conduct market research, plan, and take proactive actions.
• Create and propose branding plans from scratch to distributors and oversee their execution.
• Enhance brand awareness for MHI air conditioners through effective methods.
• Master the marketing strategy process and apply it effectively.
• Develop and execute both online and offline marketing strategies, introducing innovative approaches to the team.
• Combine data analysis with creative idea generation.
• Manage marketing activities across ASEAN countries and India, with regular visits to these regions post-COVID.
• Understand and respond to the Voice of Customers (VOC) in each market, creating ideas to meet their needs.
• Maintain frequent communication with the Japanese head office marketing team and ASEAN distributors.

Requirements

• Bachelor's degree or higher in Marketing, Business Administration, or a related field.
• At least 5-7 years of experience in marketing, particularly in the air conditioning industry or related fields.
• Proven experience in developing and executing both online and offline marketing strategies.
• Strong market analysis and research skills.
• Understanding market trends and consumer behavior.
• Creativity and innovation.
• MUST Proficiency in English and Japanese.
• Willingness to travel internationally.