Marketing Manager

Metro Machinery Co., Ltd. (Phra Khanong)

Bangkok, Thailand

Metro Machinery Group of Companies was founded by the Burapachaisri family which has more than 46 years of experience in the heavy equipment, engine and foundry businesses. Established as the sole authorized Caterpillar dealer of Thailand in 1977, Metro Machinery Company Limited (MMC) is the group’s largest company today with 35 branches and over 920 highly trained personnel. Together with our subsidiary companies in Thailand, China, Cambodia, and Laos, we offer Caterpillar’s world-leading innovations and advanced technologies through our services and wide-ranging product lines in heavy machinery, engine, construction, mining, material handling, agriculture, forestry, petroleum, marine and power generation industries.

About this position

Due to rapid growth in our company, we need high-potential people to make impact in our sales and service process and business. Metro Machinery aims to develop our people by providing opportunities to develop their skill sets in various areas of Marketing, Finance and Accounting, Credit Analysis, Parts & Service, Product Support, Product Knowledge, Sales and After Sales Service, IT, Human Resources Management and Development, etc. We offer supporting funds to high-potential employees for specialized training programs abroad in Asia, Europe, and America.

Responsibilities

• Develop and implement comprehensive marketing strategies to meet company objectives.
• Manage the creation of marketing campaigns, both online and offline, including digital, print, and events.
• Conduct market research to identify customer trends and competitors.
• Serve as the main point of contact for clients, ensuring that they receive high-quality service and support.
• Lead the development and management of content for various marketing channels (social media, website, email campaigns, etc.).
• Collaborate with cross-functional teams, including sales, product development, and design, to ensure alignment with business goals.
• Analyze and report on the performance of marketing campaigns and adjust strategies as needed.
• Manage marketing budget and ensure resources are allocated efficiently.
• Oversee the branding and messaging to ensure consistency across all touchpoints.
• Stay up to date with organizational trends, digital marketing innovations, and new tools.

Requirements

• Bachelor's degree Marketing, Business, or related field, Electrical or Mechanical Engineering is a plus.
• Extensive experience (10+ years) in a marketing and account management role, and perform as management level 5+ years, preferably in the heavy machinery or industrial equipment industry.
• Strong understanding of digital marketing, including social media, SEO, SEM, and email marketing.
• Proven leadership and team management skills, with the ability to motivate and develop a high-performing service team.
• Strong analytical and data-driven decision-making skills.
• Proficiency with marketing tools and software (Google Analytics, CRM, marketing automation tools, etc.).
• Ability to think creatively and strategically.
• Good command of English both spoken and written.