Product Executive

Menarini (Pathum Wan)

Bangkok, Thailand

Menarini is the world’s largest Italian biopharmaceutical company with a heritage of over 128 years, and more than 16,000 employees in over 100 countries. Here in Asia-Pacific, Menarini’s vision is to be a leading provider of important healthcare brands to improve the lives of people in the region. Menarini Asia-Pacific operates across the entire commercial value chain, from regulatory approval and product launch to lifecycle management with a diverse portfolio of proprietary and partnered brands in key therapeutic fields, including Dermatology, Select Specialty Care, Allergy/Respiratory, Cardiovascular, Men’s Health and Consumer Health.

About this position

The Product Executive is responsible for developing key opinion leaders (KOLs), creating marketing strategies, and managing promotional activities to achieve sales objectives in the pharmaceutical market.

Responsibilities

• To develop KOLs aligned with key strategies
• To create lecture program and presentation products
• To develop a marketing plan to support brand success
• To prepare a monthly forecast and promotional budget and decide on promotional strategies of each product in his/her responsibility
• To achieve an annual sales budget within the approved promotional expenses budget
• To develop promotional activities included digital activities in collaboration with sales staff in order to achieve sales objectives
• To develop the promotion campaign and implement all promotional activities as planned within the agreed time frame
• To decide on adequate inventory levels of each product in co-operation with the BUM and Purchasing Department
• To train and supervise medical sales representatives to enable them to be effective and efficient
• To train sales representatives on product and make sure that sales teams have a good product knowledge, also submit medical sales representatives to monthly product and competitors knowledge exams
• To acquire market information concerning competitors, market situation and utilize information to improve sales and marketing activities
• To assist Senior Product Manager in other additional tasks as requested

Requirements

• Bachelor Degree with 3-5 years working experience in pharmaceutical market.
• Self-motivated/energetic with good interpersonal skills, creative and well organized.
• Good oral presentation skills and communication skills.
• Good microsoft programs, computer skills and command of English