Regional Marketing Manager - Flavour Solutions
About this position
The Regional Marketing Manager - Flavour Solutions is accountable for sustainable, long-term strategic thinking using trend and customer/consumer behavior to drive category insights and innovation to foster customer intimacy and fuel McCormick growth plans. Together with direct report/s, the role will collaborate closely with Commercial and R&D teams to create and deliver growth plans with customers in the India and South East Asia region.
Responsibilities
Key Responsibilities:
• Conducts market/category/consumer trend analysis
• Recommend actions to support ISEA Flavour solutions growth
• Understand the impact on customers innovation initiatives
Craft and execute Category Growth Initiatives
• leads and manages the initiation, discovery, exploration, & creation phases of strategic innovation in creating next generation of products.
• Drives cross functional teams to deliver on new product development efforts resulting in growth aligned to our business objectives.
Leads, plans and facilitates customer presentations/ideation/field immersions
• Develops plans that align with both customer and McCormick’s core competencies.
• Engage customers with new ideas are customer/market relevant and that help drive project pipeline growth for ISEA Flavour Solutions
Grow and Develop Marketing Team in ISEA Region
• Provide development coaching and operational guidance to direct report/s
• Create marketing systems and tools to increase FS marketing effectiveness
Provides updates on industry/global economic patterns, shift and trends
• Support mid/long term strategic planning for the ISEA FS Solutions
Requirements
Qualifications/ skills:
• Bachelor’s degree in marketing / business / food science
• 8+ years’ experience in a B2B marketing role
• Project management, Stakeholder management / influence
• Communications and presentation. Strategic thinking
• Expected travel: 15-20%