Senior Category Development Manager

Mars Petcare (Thailand) Co., Ltd. (Bangkok City, Thailand)

Bangkok, Thailand

Mars is a family-owned business with more than a century of history making diverse products and offering services for people and the pets people love. With almost $35 billion in sales, the company is a global business that produces some of the world’s best-loved brands: M&M’s®, SNICKERS®, TWIX®, MILKY WAY®, DOVE®, PEDIGREE®, ROYAL CANIN®, WHISKAS®, EXTRA®, ORBIT®, 5™, SKITTLES®, UNCLE BEN’S®, MARS DRINKS and COCOAVIA®. Mars also provides veterinary health services that include BANFIELD® Pet Hospitals, Blue Pearl®, VCA® and Pet Partners™. Headquartered in McLean, VA, Mars operates in more than 80 countries. The Mars Five Principles – Quality, Responsibility, Mutuality, Efficiency and Freedom – inspire its more than 100,000 Associates to create value for all its partners and deliver growth they are proud of every day.

About this position

This position is responsible for leading the category development team in all channels and account by providing insights, strategic and analytical information and support to sales team in terms of category management to help deliver sales, merchandising strategy and space management, distribution target, new product opportunities and gain trust and respect from customers as a category leader in Petcare category.

Responsibilities

• Lead and supervise category management team by providing guideline and direction to drive category and Mars growth
• Develop category growth strategy and action plan based on Mars’ Law of Growth, and embed category growth mindset to both Mars and customers
• Support in terms of analysis and information regarding category management (such as new product introduction and listing, sales performance and assortment review, distribution opportunities, promotion effectiveness) to sales & marketing teams and customers
• Establish preferred supplier relationship with trade and customer via category management process
• Recommend merchandising guideline and strategies as a standard reference for all Mars sales associates and merchandisers
• Analyse data, establish and recommend channel and account strategies and opportunities to grow category and market share
• Develop and build capabilities of associates in team to be experts in category management in assigned category and customers
• Build Category Capability to Mars’s associate across functions
• Perform other tasks as assigned

Requirements

• Bachelor’s degree in business administration, marketing or related fields
• Fluent communication in both Thai and English
• Good communication skills, interpersonal skills and presentation skills
• Strong commercial understanding of business issues/opportunities
• Strong understanding of sales and marketing strategy and planning issues
• Strong analytical skills with ability to develop strategies, tactics and measurable implementation
• Ability to work independently and communicate with Customer/Team members daily
• Good in MS office computer skill
• At least 5 years of working experience, preferably in Category Management, Trade Marketing, Sales or Marketing in FMCG business
• Ability to work with Space Management Program, Nielsen Answer, Dunnhumby, EYC