Consumer Technical Insight Technologist

Mars Petcare (Thailand) Co., Ltd. (Bangkok)

Bangkok

Bangkok, Thailand

Mars is a family-owned business with more than a century of history making diverse products and offering services for people and the pets people love. With almost $35 billion in sales, the company is a global business that produces some of the world’s best-loved brands: M&M’s®, SNICKERS®, TWIX®, MILKY WAY®, DOVE®, PEDIGREE®, ROYAL CANIN®, WHISKAS®, EXTRA®, ORBIT®, 5™, SKITTLES®, UNCLE BEN’S®, MARS DRINKS and COCOAVIA®. Mars also provides veterinary health services that include BANFIELD® Pet Hospitals, Blue Pearl®, VCA® and Pet Partners™. Headquartered in McLean, VA, Mars operates in more than 80 countries. The Mars Five Principles – Quality, Responsibility, Mutuality, Efficiency and Freedom – inspire its more than 100,000 Associates to create value for all its partners and deliver growth they are proud of every day.

About this position

Accountable for leading & shaping the understanding of consumer behavior and preference to drive product and packaging development, product strategies and marketing strategies by using various consumer research techniques of Consumer Technical Insight and Product Performance Program for Emerging Asia markets under guidance of EA PPG & CTI manager.

Responsibilities

• Accountable to conduct comprehensive CTI consumer research to get an accurate and reliable result with a recommendation basing on research outcomes and insight.
• Collaborate with project owner/CMI and research agency to schedule, deliver & prepare product (repacking, labelling, and exporting logistics) for Home Use Test and Consumer research thru an agency management.
• Closely monitor competitor product movement in market and provide a recommendation for product and packaging improvement idea. Analyze data from a variety of sources including, trend, internal research, external research, social media, customer feedback and product usage to generate actionable insights.
• Manage record keeping and data base management of results or reports received from CMI or the external partner.
• Develop and maintain competitor intelligence database.
• Ensure documentation and record keeping for sample preparations.
• Ensure co-packing is compliant with GMP and staffs follow work instruction to ensure good quality of product samples for home use test and consumer research.
• Coordinate test plan and sample logistics for home use test or consumer research based on defined test plan and guidance of EA CTI/PPG manager and CMI.

Requirements

• Bachelor degree in any field, Science or Animal science is preferred.
• 3+ years’ experience in consumer research and project management.
• Strong analytical and research skill.
• Influent on English communication.
• Marketing or Development field background would be beneficial.