Marketing Communications (Management Level)

Major Development Estate Co., Ltd. (Vadhana)

Vadhana

Bangkok, Thailand

Major Development Estate Co., Ltd. was founded by the Poolvoralaks Family on July 14th, 1999 initial registered capital of Baht 1 million aimed to undertake property development business. Today, the Company was listed in Stock Exchange of Thailand (MJD- Property Sector) with fully paid registered capital worth of Baht 700 million. The head office located on 141 Soi Sukhumvit 63 (Ekamai), Sukhumvit Road, Klongton Nua Subdistrict, Wattana District, Bangkok 10110, Thailand. Major Development Public Company Limited's business is property development with a focus in high end condominium that emphasizes on luxurious and exclusive lifestyles. Furthermore, the Company has continuously invested in R&D for construction standard, exceptional architecture and interior design, as well as employing high quality materials, making its projects at par to those of international standard.

About this position

The Marketing Communications (Management Level) position is responsible for formulating and executing brand strategies, managing public relations, creating brand partnerships, organizing corporate events, and overseeing digital and social media management to enhance the company's market position and drive impactful campaigns.

Responsibilities

• Corporate brand strategy & communications: formulate MAJOR brand strategy to strengthen its position in the market. Define brand differentiation and translate it into USP.
• Public relations: Taking ideas from business cases to issue topics in the market. Initiate new PR tactics that drive impactful campaigns for all BUs; project marketing (new project & RTM), corporate marketing, CRM campaigns, CSR, subsidiary companies, and other related BUs. Create professional press conferences with impactful presentations.
• Brand partnership: create opportunities with partners in various categories including commercial brands, media, government units, foundations, and influencers to build up campaigns that benefit both parties. i.e. MAJOR Craft & Quality partnership, MAJOR Pet Family etc.
• Corporate Events: Organize events that align with business objectives, and enhance brand affection, leads, and conversions. and create memorable experiences for all participants.
• Digital / Social media management: Transformed traditional PR to seamless marketing and digital PR to generate leads and conversions for the company by working closely with the digital marketing team to utilize UTM/SEO throughout PR materials and content marketing.

Requirements

• over 10 years of experience in all aspects of Branding and marketing, including; Advertising, Digital, Social Media, Content, PR, Events Management, and all related matters.
• Bachelor degree or above
• Highly influential with strong interpersonal skills. Accomplished in leading, managing, and coaching high-performing teams to deliver transformational change.
• Knowledge
• Brand building/management
• Marketing communications
• Strategic corporate communications
• Public relations
• Digital / Social media management
• Media / Influencer relations
• CSR / ESG / Sustainability