Senior Distribution Channel Officer
About this position
ติดต่อประสานงานโดยตรงกับพาทเนอร์รวมถึงทีมภายในองค์กร เพื่อติดตามและวิเคราะห์การเติบโตของยอดขายช่องทางเดลิเวอรี รวมถึงการสรุปและวิเคราะห์ข้อมูล เพื่อเพิ่มประสิทธิภาพการขายในแต่ละช่องทาง เพื่อจัดทำรายงานสนับสนุน จัดทำแคมเปญและกิจกรรมทางการตลาดผ่านช่องทางออนไลน์ (Facebook, Instagram,TikTok..) รวมถึงการทำโปรโมชันส่งเสริมการขายผ่านช่องทางเดลิเวอรี่ อีคอมเมิร์ซ รวมถึงนำเสนอช่องทางโอกาสทางการตลาดใหม่ๆ พร้อมนำเสนอทีม
Responsibilities
• Data Analysis & Reporting: Conduct routine data analysis to track sales performance, delivery metrics, and other key business indicators. Utilize Excel to generate detailed weekly, monthly, and quarterly reports that support strategic decision-making.
• Sales Optimization: Analyze sales data from the "MAGURO Go" channel and delivery partners including Grab Food, Lineman, Shopee Food, Robinhood and Food Panda with identifying trends and opportunities for performance improvement and implementing actions to optimize sales across all channels.
• Coordinate Operations: Collaborate with delivery partners and internal teams to ensure smooth operational processes, addressing and resolving daily issues efficiently.
• Cross-functional Collaboration: Work closely with internal teams and external partners to foster smooth cross-functional synergy, ensuring alignment in operations and delivery processes.
• Social media & Influencer Engagement: Manage relationships with social media influencers and KOLs, create trendy, engaging content for Facebook, Instagram, and TikTok to enhance brand presence and engagement.
• Digital Marketing & Promotion Planning: Develop daily, weekly and monthly digital marketing plans to support delivery and e-commerce operations, ensuring alignment with overall business goals. Collaborate with delivery partners to create attractive promotional campaigns, including menu designs and pricing strategies aimed at driving sales and enhancing customer engagement.
Requirements
• A bachelor’s degree in business administration, accounting, statistics, or a related field, with a focus on marketing is advantageous
• Minimum of 2 years’ experience in marketing, digital marketing, or a related field
• Strong data analysis skills, with advanced proficiency in Excel for generating detailed reports and insights
• Ability to multitask effectively and a strong willingness to learn and adapt in a fast-paced environment
• Excellent interpersonal and communication skills, adaptable to both internal team collaboration and external partner interactions
• Self-motivated, capable of working independently, and able to prioritize tasks to meet deadlines
• Experience with digital marketing tools and platforms, including social media management (Facebook, Instagram, TikTok) and influencer marketing
• Strong problem-solving abilities, particularly in managing operational issues and optimizing sales performance
• Ability to collaborate with cross-functional teams and external partners to achieve business objectives