Assistant Brand Manager

Lux Asia (Thailand) (Bangkok, Bangkok City, Thailand)

Bangkok, Thailand

LUXASIA is the leading beauty omnichannel brand-builder of Asia Pacific. Since 1986, it has successfully enabled market entry and brand growth for more than 100 luxury beauty brands, the likes of Aveda, Bvlgari, Calvin Klein, Diptyque, Hermes, La Prairie, Montblanc, and SK-II. LUXASIA has also established Joint Ventures with the likes of LVMH Group, Elizabeth Arden, Puig, Yves Rocher, and By Terry. The Group's integrated brand-building capabilities include luxury retail, online commerce, consumer marketing & analytics, and supply chain management. LUXASIA is powered by a diverse and dynamic #OneTeam of 2000 talents across a growing footprint of 15 markets. WHY JOIN US? At LUXASIA, we believe that there is beauty within every talent – that is you. We grow you by building your competencies and unleashing your potential. We have curated a vast portfolio of over 100 luxury brands in across Asia Pacific, and growing. Your work will enrich the lives of millions of consumers across Asia Pacific. With us, you get to be an entrepreneur, running the business like it is your very own. We give you autonomy but not without guidance and genuine care. We are a diverse and inclusive team that is courageously innovative. Together as #OneTeam, we celebrate differences, embrace change, explore new ideas, take risks, fail fast, and drive results. While challenges at work are inevitable, the journey promises to be fulfilling. With LUXASIA, an exciting career filled with robust professional growth awaits you. Isn’t that beautiful? Here are the Core Values that guide us: • Respect – Treating everyone right and being inclusive • Entrepreneurship – Running the business like it is our own • Speed – Responding fast to circumstances and challenges • Passion – Loving what we do • Excellence – Doing our best • Courage – Daring to try • Transformation – Be Water, changing for growth and to be future-ready JOIN US and let’s grow together.

About this position

The Assistant Brand Manager is responsible for managing P&L and budgets for specific brands, leading the marketing division, and enhancing brand presence in the market.

Responsibilities

• Be responsible for P&L and budgets for own brands
• Manage the marketing division and ensure that Marketing Executives is effectively trained in order to maximize their marketing skills and know-how
• Provide leadership direction to the team and strengthen brands market presence
• Achievement and accountability for individual brand targets - up to profit contribution level for each brand
• Tracking of sales on monthly basis by brand. Key reports include retail & wholesale sales analysis by brand, by channel and contribution (%) by sku
• Develop brand specific marketing calendar
• Conceptualize, plan, and ensure timely implementation of launches, promotions and brand specific animations, consumer events
• Develop and provide marketing collaterals (i.e., POS displays etc.)
• Devise customer recruitment plans for each brand - eg. Workshops, promotional activities, etc.
• Devise customer retention programs and CRM brand-specific activities to drive brand sales
• Accountability and tracking for the brands' Advertising & Promotional Expenditure
• Accountability for individual brands' inventory levels in order to maintain healthy inventory turnover ratio on each brand
• Stock forecasting on new and existing products (including GWPs) of brand responsible
• Working with internal forecasting teams to develop rolling forecast in order to manage overall inventory levels
• Work with sales team to provide support to garner entry into alternative distribution channels
• Develop strong and good working relationship with the media journalists
• Conceptualize, plan and implementation of PR launches
• Conceptualization and implementation of PR kits, releases etc.
• Compilation and valorization of press coverage by brand - especially on key launches and animations
• Provide leadership, guidance and direction for team members towards building and strengthening internal department structure
• Able to react to change productively and handle other essential tasks as assigned
• To have a strong and good working relationship with brand partners
• To have a strong and good working relationship local internal team and regional team

Requirements

• Marketing or Sales experience in beauty industry will be an added advantage
• Strong presentation and communication skills
• Marketing type, initiative, dynamic, highly committed and result-oriented
• Experience in marketing budget planning and P&L analytical
• Pleasant and Mature personality, well organized and hardworking style
• Good at problem solving, quick to respond and able to work outside when needs
• Excellent, proven interpersonal, verbal and written communications skills
• Excellent computer literacy in MS-Office (Word, Excel, Power Point)
• Fluent in English language skill
• Bachelor Degree or Higher in Marketing