Assistant Brand Manager
About this position
The Assistant Brand Manager will be responsible for managing the P&L and budgets for own brands, leading the marketing division, and ensuring the effective training of Marketing Executives to maximize their skills and know-how. They will also provide leadership direction to the team and strengthen brands' market presence.
Responsibilities
• Be responsible for P&L and budgets for own brands
• Manage the marketing division and ensure that Marketing Executives are effectively trained to maximize their marketing skills and know-how (after 6 months or earlier)
• Provide leadership direction to the team and strengthen brands' market presence (after 6 months or earlier)
• Achievement and accountability for individual brand targets - up to profit contribution level for each brand
• Tracking of sales on a monthly basis by brand
• Develop brand-specific marketing calendar
• Conceptualize, plan, and ensure timely implementation of launches, promotions, and brand-specific animations, consumer events
• Develop and provide marketing collaterals (i.e., POS displays etc)
• Devise customer recruitment plans for each brand
• Devise customer retention programs and CRM brand-specific activities to drive brand sales
• Accountability and tracking for the brands' Advertising & Promotional Expenditure
• Accountability for individual brands' inventory levels to maintain a healthy inventory turnover ratio on each brand
• Stock forecasting on new and existing products of brand responsible
• Working with internal forecasting teams to develop a rolling forecast to manage overall inventory levels
• Work with sales team to provide support to garner entry into alternative distribution channels
• Develop strong and good working relationships with media journalists
• Conceptualize, plan, and implement PR launches
• Conceptualization and implementation of PR kits, releases etc
• Compilation and valorization of press coverage by brand
• Provide leadership, guidance, and direction for team members towards building and strengthening internal department structure
• Able to react to change productively and handle other essential tasks as assigned
• Have a strong and good working relationship with the principals
• Have a strong and good working relationship with the local internal team and regional team
Requirements
• Marketing or Sales experience in the beauty industry will be an added advantage
• Strong presentation and communication skills
• Marketing type, initiative, dynamic, highly committed, and result-oriented
• Experience in marketing budget planning and P&L analytical
• Pleasant and mature personality, well-organized, and hardworking style
• Good at problem-solving, quick to respond, and able to work outside when needed
• Excellent, proven interpersonal, verbal, and written communications skills
• Excellent computer literacy in MS-Office (Word, Excel, Power Point)
• Fluent in English language skill
• Marketing principle
• Brand Management
• Require at least 5 yrs. of experience