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PR & Digital Manager

Lux Asia (Indonesia) (Jakarta, Jakarta, Indonesia)
DKI Jakarta, Indonesia 🇮🇩
LUXASIA is the leading beauty omnichannel brand-builder of Asia Pacific. Since 1986, it has successfully enabled market entry and brand growth for more than 100 luxury beauty brands, the likes of Aveda, Bvlgari, Calvin Klein, Diptyque, Hermes, La Prairie, Montblanc, and SK-II. LUXASIA has also established Joint Ventures with the likes of LVMH Group, Elizabeth Arden, Puig, Yves Rocher, and By Terry. The Group's integrated brand-building capabilities include luxury retail, online commerce, consumer marketing & analytics, and supply chain management. LUXASIA is powered by a diverse and dynamic #OneTeam of 2000 talents across a growing footprint of 15 markets. WHY JOIN US? At LUXASIA, we believe that there is beauty within every talent – that is you. We grow you by building your competencies and unleashing your potential. We have curated a vast portfolio of over 100 luxury brands in across Asia Pacific, and growing. Your work will enrich the lives of millions of consumers across Asia Pacific. With us, you get to be an entrepreneur, running the business like it is your very own. We give you autonomy but not without guidance and genuine care. We are a diverse and inclusive team that is courageously innovative. Together as #OneTeam, we celebrate differences, embrace change, explore new ideas, take risks, fail fast, and drive results. While challenges at work are inevitable, the journey promises to be fulfilling. With LUXASIA, an exciting career filled with robust professional growth awaits you. Isn’t that beautiful? Here are the Core Values that guide us: • Respect – Treating everyone right and being inclusive • Entrepreneurship – Running the business like it is our own • Speed – Responding fast to circumstances and challenges • Passion – Loving what we do • Excellence – Doing our best • Courage – Daring to try • Transformation – Be Water, changing for growth and to be future-ready JOIN US and let’s grow together.

About this position

LUXASIA is the leading beauty omnichannel distribution platform in Asia Pacific, enabling brand growth for over 120 luxury beauty brands. The company offers integrated brand-building capabilities and has partnered with renowned brands since 1986. LUXASIA is seeking a PR & Digital Manager to lead PR and digital initiatives in Indonesia, working closely with various teams to enhance brand presence and drive business growth.

Responsibilities

Public Relations
• Responsible for creating strategy, implementation, and analysis of ATL Digital placement to increase brand awareness and strengthen the brands' image as an international brand as well as increasing purchase intentions at e-commerce and at the counters
• Driving PR results by creating & executing PR projects and initiatives locally based on budget
• Responsible for planning and implementing PR campaigns in line with marketing calendar and business goals
• Plan and execute PR launch events or in-store events for KOL/ Media/ Consumers in order to create brand image and brand awareness
• Ensure the development of a strong relationship with top KOLS and media partners for earned media coverage
• Work across internal departments to contribute ideas for improving brand's voice and online presence
• Compile marketing reports which include post event recaps and campaign launch analysis in the PR & Digital aspect

Requirements

• Lead PR & Digital aspect in Indonesia physically under guidance of Country Manager, Regional & Local Brand team
• Be a strong partner to Brand Team in driving our offline and online business for e-retailers
• Ensuring all PR & digital planned activities able to drive traffic to stores or retail. Being aligned with collective KPI and goals by working with Marketing Team to organize PR/KOL events and Trade events (Beauty Classes, CRM events) for key campaigns to achieve overall campaign goals