Senior Product Manager
About this position
Responsibilities
• Collect and analyse consumer and market insights and competition strategies to make recommendations to management
• Implement new launches, maintain growth in pillar products and animate core catalogue
• Propose and monitor marketing mix strategies (IMC/360/Digital/Retail) to build integrated, engaging consumer brand experiences
• Adapt communication material (imagery, digital, point of sale)
• Mobilise and work with other departments (sales, logistic, education, etc. and partner agencies to build broader business strategy; meet the deadlines
• Make recommendations to management on the category based on own expertise of the consumer, market and competitors (launch analysis, strategic memo, etc.)
• Manage PPP budget and ensure sales forecast accuracy
• Effectively prepare clear messages for senior management
• Own the brand patrimony, guarantee the brand identity: ensure that all actions are in line with the sense of purpose while nourishing the brand
• Implement the retail strategy working hand-in-hand with the retail and education team and ensure the proper implementation of retail materials (services, advice, etc.)
• Make recommendations on media, implement media and promotion plans and ensure implementation of trade marketing plan
Requirements
• Bachelor degree or higher in any fields
• 5-7 years of experience needed
• Digitally savvy, agility & flexibility
• E-Commerce landscape & Platform understanding
• Strong Operational Digital Marketing profile capable of building detailed activity plans
• Collaborative and able to work between Sales & Mktg to build the right plan
• Brand & consumer Journey understanding