Online Brand Manager
About this position
Responsibilities
• Implement the e-commerce strategy of total brand: focus on increasing online multichannel revenues by establishing the online selling strategy across key platforms; Lazada, Shopee, TikTok and Konvy.
• Champions the online brand plan for total brand in all platforms including setting framework, strategy & trade calendar for campaigns, price assortment, hero SKU focus, GWPs, campaign stories, bundling, feed content planning, cross selling, and off platform media.
• Develop online strategy, execute, and optimize performance of each platform.
• Convert the brand strategy into operation E-Brand Plan
• Set brand price position and promotion strategy.
• Translate/localize copy, aligned with regional guideline with full responsibility on SIS communication.
• Responsible for managing marketing/data analytics tools for each platform.
• Ensure all digital activity and campaign integration are consistent with brand communication theme including align overall objective and brand’s essence.
• Responsible for E-com P&L of total brand under given guideline to grow sell out of total brand ahead of category.
• Leverage learning from current platform to emerging channel to ensure Brand Image’s consistency.
Requirements
• Bachelor’s degree or higher in marketing and communication field
• At least 4 years of experience as in E-commerce, Marketing O+O
• Strong Operational Digital Marketing profile capable of building detailed activity plans.
• Good analytical skills, understanding eCommerce landscape, building consumer journey
• Good interpersonal and communication skills
• Be able to work under pressure with good problem solving
• Excellent command of English both written and speaking