Marketing Lead (Skincare brand)

L'Oréal (Bangkok)

Bangkok, Thailand

Discover L'Oreal...the world leader in beauty products, a range of international brands, unique in the world of beauty, supported by cutting edge research. Asia is the fastest growing region. In Thailand, L'Oreal's activities began in 1992. Today, we distribute 22 cosmetic brands via 4 different distribution channels and employ more than 600 staff members. To continue our rapid expansion, we are looking for qualified individuals to join our dynamic team.

About this position

At L’Oréal, we take pride in developing young talents who have the passion and ambition to make an impact in the beauty industry. Join us on our mission to create the beauty that moves the world.

Responsibilities

• Strategic Leadership: Develop and execute the brand’s strategic vision, marketing plans, and go-to-market strategies to achieve ambitious growth targets.
• P&L Management: Own the brand’s P&L, including revenue generation, cost optimization and profitability. Manage and develop the annual brand budget.
• Marketing Strategy: Lead the development and implementation of innovative marketing campaign across all channels (digital, social media, retail events, public relations) to build brand awareness, engage target consumers, and drive sales.
• Innovation & New product Development: Identify new product development opportunity by working closely with regional team and bring to local market.
• Team Leadership & Development: Lead, motivate, and develop a high-performing team. Forster a collaborative and result-oriented team environment.
• Retail Partnerships & Management: Cultivate strong relationships with key retail partners to optimize brand presence, drive sell-through, and ensure a consistent brand experience across all touchpoints.
• Market Analysis & Competitive Intelligence: Conduct ongoing market analysis and monitor competitive activities to identify opportunities and threats. Adapt brand strategies to maintain a competitive edge.
• Collaboration & Communication: Collaborate effectively with cross-functional teams (sales, finance, supply chain, etc.) to ensure alignment and achieve shared goals. Communicate effectively with management and external stakeholders.

Requirements

• Minimum 10 years of experience in brand management within Retails/Luxury brand industries
• Proven track record of successfully developing and executing brand strategies that drive growth and market share
• Deep understanding of the luxury beauty consumer and the competitive landscape
• Strong analytical and strategic thinking skills, with the ability to translate data into actionable insights
• Excellent communication & presentation both Thai & English
• Demonstrated leadership ability and experience managing high-performing teams