Customer Engagement Manager
About this position
Responsibilities
• Track activation performance and generate insights on Media, A&I, CRM and Retail activation.
• Perform ad-hoc analyses and provide consumer insights to operational marketing teams.
• Synthesize insights and action plans from CMI reports and analytics.
• Build Division Media strategy to based on global media division guidelines.
• Consolidate A&P allocation recommendations across Media, A&I, Content, and Lifecycle marketing.
• Ensure alignment with Brand and Global / Multi-Div counterparts to optimize activation strategies across brands and channels.
Requirements
• Expertise in Performance Media for online & offline.
• Very good understanding of CRM, Customer Experience, Loyalty experiences.
• Gaming, Technology and FMCG industries are preferred but not limited to.
• Strong interests and passion in latest digital trends & luxury experiences and driven by consumer insights.
• Data background and knowledge will be a plus.
• Entrepreneurship mindset and driven for business performance.
• Strong analytical skills.
• Manage complexity, agile and ability to work under pressure.
• Strategic, able to Think out-of-the-box and motivate by challenges and growth mindset.
• Good negotiation skills.
• Good stakeholders management.
• Good command of English both speaking and written.