Brand Business Leader (Marketing Lead for New Makeup Brand)
About this position
Responsibilities
• Define and steer the country strategy for the category consistent with the international brand positioning and the country's priorities to contribute to continued growth for the brand and the consumer relationship
• Manage the collection and analysis of consumer and market insights for the category, share findings with the Regional to ensure the consistency of new product development with the country’s needs
• Own the brand patrimony, guarantee the brand identity: ensure that all actions are in line with the sense of purpose while nourishing the brand
• Integrated marketing mix strategies (IMC/360/Digital/Retail) and create the right angle of attack locally to build integrated, engaging consumer brand experiences; meet the deadlines
• Mobilize and work with other departments (sales, logistic, education, etc.) and partner agencies to build broader business strategy; meet the deadlines
• Manage PPP budget and sales forecast for the category
• Make recommendations on media, implement media and promotion plans
• Ensure consistency of plan in all touchpoints online, offline, in-store and throughout
• Build, develop and manage a strong and talented team, train them and develop their marketing expertise and know-how
Requirements
• At least 7 years of Marketing Background from FMCG
• Strong leadership with experiences in team management
• Strategic thinking while enjoy hands-on working style
• Trade marketing and Online marketing experiences are the plus for consideration
• Highly flexible and adaptive to change