Performance Marketing (Ad Ops)

Little Joy Indonesia

Little Joy Indonesia (Jakarta, Jakarta, Indonesia)

DKI Jakarta, Indonesia

Little Joy Indonesia is the fastest-growing Mom and Baby brand providing the holistic ecosystem for the first 1000 days of children’s development and growth. Born and built in the home of over 31 millions Moms and 15 millions babies every year, our mission, backed by in-house paediatrician and child nutritionist, is to bridge the prevalence gap of nutrient deficiency, with 1 out of 3 children experiencing stunting and has caused 50% of children death under 1 year. Upon our first year operating, we have received an immense support from our strategic investors of two fundraises and two accelerator program, Sequoia (renamed as Peak) Spark Batch 2 & Grab Velocity Batch 5, to serve almost all edges in Indonesia and become household favourites with our products’ online consistent performances as top 3 best-selling in all online marketplaces as well as their prompt availability in +1000 offline MT & GT. More than just our product ecosystem, at the heart of Little Joy, is also our thriving MomsJoy community of +200k members, who have engaged in sharing insights, knowledges, joined our community program of Little Joy Edu and Dapur Little Joy (Little Joy Kitchen). We have recently closed our third fundraise in Q3 2023 to indicate our commitment and expansion beyond our reach in creating a lasting impact on the lives of children and their mothers.

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Job function: Marketing

Industries: Manufacturing and Production

About this position

The Performance Marketing (Ad Ops) position involves developing and managing digital advertising strategies across various platforms to optimize campaign performance and achieve marketing goals.

Responsibilities

• Develop social media advertising strategy that includes target audience identification, choosing the right platforms, and efficient budget allocation.
• Plan, execute, and manage digital advertising campaigns across social media platforms (Facebook, Instagram, etc.), Google Ads, and CPAS.
• Optimize campaigns for maximum performance, focusing on key metrics such as CTR, CPC, CPA, and ROI.
• Monitor and report on SEO performance and suggest improvements.
• Analyze data and performance of social media advertising campaigns using analytical tools and provide relevant reports to marketing managers.
• Optimize advertising campaigns through continuous testing and updating, including setting targeting, keywords and ad creative.
• Monitor relevant social media platform algorithm trends and changes to ensure effective advertising strategies.
• Collaborate with creative and design teams to develop attractive advertising materials that match the company brand.
• Monitor and report campaign performance, including metrics such as clicks, impressions, conversions, and ROAS (Return on Ad Spending).
• Evaluate and test various advertising methods to increase campaign effectiveness.

Requirements

• Bachelor's degree in Marketing, Advertising, or a related field (preferred).
• Minimum 3 years experience in digital advertising.
• Strong knowledge of Meta (Facebook, Instagram) Ads, Google Ads Manager and CPAS (Collaborative Performance Advertising Solution).
• Understand and experience in SEO, Google Tag Manager, and Google Analytics.
• Analytical mindset with the ability to interpret data and make data-driven decision.
• Strong analytical skills with experience in data analysis.
• Ability to adapt quickly to changing trends and technology.
• Good communication and collaboration skills to work effectively in a multidisciplinary team.
• Creative, innovative, and has high problem solving abilities.

Benefits

Huneety A.I Salary Estimate

4,000,000 - 9,000,000 IDR per month