KOL Specialist

Little Joy Indonesia (Jakarta, Jakarta, Indonesia)

DKI Jakarta, Indonesia

Little Joy Indonesia is the fastest-growing Mom and Baby brand providing the holistic ecosystem for the first 1000 days of children’s development and growth. Born and built in the home of over 31 millions Moms and 15 millions babies every year, our mission, backed by in-house paediatrician and child nutritionist, is to bridge the prevalence gap of nutrient deficiency, with 1 out of 3 children experiencing stunting and has caused 50% of children death under 1 year. Upon our first year operating, we have received an immense support from our strategic investors of two fundraises and two accelerator program, Sequoia (renamed as Peak) Spark Batch 2 & Grab Velocity Batch 5, to serve almost all edges in Indonesia and become household favourites with our products’ online consistent performances as top 3 best-selling in all online marketplaces as well as their prompt availability in +1000 offline MT & GT. More than just our product ecosystem, at the heart of Little Joy, is also our thriving MomsJoy community of +200k members, who have engaged in sharing insights, knowledges, joined our community program of Little Joy Edu and Dapur Little Joy (Little Joy Kitchen). We have recently closed our third fundraise in Q3 2023 to indicate our commitment and expansion beyond our reach in creating a lasting impact on the lives of children and their mothers.

About this position

The KOL Specialist will be responsible for identifying and engaging Key Opinion Leaders in the mom & baby industry to enhance brand experiences and drive content marketing efforts.

Responsibilities

• Conduct thorough research to identify potential Key Opinion Leaders in mom & baby industry or community to build powerful brand experiences.
• Segment KOLs based on their influence, expertise, and alignment with the organization's goals.
• Reaching and building a KOL network for different categories on social media.
• Develop and implement a comprehensive strategy to engage and build relationships with identified KOLs.
• Act as a liaison between the organization and KOLs, ensuring effective communication and collaboration.
• Negotiate costs appropriately to ensure a mutually beneficial agreement.
• Collaborate with KOLs on content creation, such as articles, blog posts, webinars, and videos, to leverage their expertise and enhance the organization's content marketing efforts.
• Provide regular reports and updates to internal team on KOL activities and performance.

Requirements

• Bachelor's degree in Marketing, Communications, Business, or a related field.
• Minimum 1 year experience in KOL Specialist or related field.
• Proven experience in influencer or KOL management, preferably in a similar industry.
• Having good and extensive networking with KOL/influencers/buzzer/communities.
• Strong interpersonal and communication skills.
• Knowledge of mom & baby industry trends, competitors, and key players.
• Savvy with current trends in social media and digital marketing and able to measure social media engagement.
• Excellent project management and organizational skills.
• Great time management skills and attention to detail.
• Team player and love to interact with people.