Group Brand Manager
About this position
Responsibilities
• Develop and implement brand strategies specifically for the product line, focusing on customer acquisition and retention.
• Position the brand as a leader in industry through targeted marketing strategies and innovative product positioning.
• Work closely with the RD team to ensure new products meet market demands, are innovative, and align with the brand’s values.
• Conduct regular competitive analysis to identify gaps in the market and opportunities for new product launches.
• Conduct and analyze market research to understand customer needs, preferences, and behaviors in the oral care segment.
• Use consumer insights to refine brand messaging and create campaigns that resonate with the target audience.
• Work with other teams to create engaging and educational campaigns.
• Develop compelling brand stories, digital content, and promotional campaigns that highlight product benefits and educate consumers.
• Manage external agencies for advertising, design, and public relations to deliver effective brand messaging across media channels.
• Track and report on brand performance metrics such as market share, brand awareness, and customer loyalty.
• Use data analytics to measure the success of brand initiatives and refine strategies based on performance metrics.
• Oversee the brand department’s budget, ensuring efficient use of resources for maximum ROI on marketing initiatives.
• Manage expenditures for campaigns, product launches, and other brand activities.
Requirements
• Bachelor’s degree in marketing, Business, or related field; a Master’s degree is preferred.
• At least 10 years of experience in the FMCG industry, with a focus on brand management.
• Strong knowledge of consumer behavior and trends.
• Excellent leadership, project management, and team collaboration skills.
• Analytical skills for interpreting data and applying insights to strategy.
• Strong communication and presentation skills to effectively promote the brand to internal and external stakeholders.
• Fluency in Thai and English.