Senior Product Marketing Manager
About this position
Responsibilities
• Collaborate with cross-functional teams to understand product features, benefits, and target audience.
• Develop a comprehensive marketing strategy that aligns with business goals and objectives.
• Conceptualize and design compelling marketing campaigns to promote merchant products.
• Lead the development of go-to-market plans for new and existing products.
• Define and execute launch strategies, ensuring a cohesive and impactful market entry.
• Work closely with product teams to understand product roadmaps and incorporate them into marketing plans.
• Implement strategies to drive sales growth and increase market share.
• Conduct market research to identify trends, competitive landscape, and opportunities for differentiation.
• Work closely with the sales team to develop effective sales enablement materials.
• Develop and execute cost-effective customer acquisition strategies.
• Utilize digital marketing, content marketing, and other channels to reach and engage target audiences.
• Analyze and optimize marketing campaigns to maximize ROI and customer acquisition efficiency.
• Collaborate with internal teams, including business development, product development, sales, and customer support, to ensure alignment and successful execution of marketing strategies.
• Communicate marketing plans, progress, and results to stakeholders at all levels.
Requirements
• Bachelor's degree in Marketing, Business, or a related field. MBA is a plus.
• Proven experience in B2B product marketing, with a focus on end-to-end strategy development.
• Strong understanding of e-commerce and the dynamics of B2B markets. Food industry experience is a plus.
• Demonstrated success in developing and executing go-to-market plans.
• Excellent analytical skills with the ability to interpret data and make data-driven decisions.
• Exceptional communication and presentation skills.