Senior Influencer Marketing Executive (1-year contract)

LINE MAN Wongnai (Bangkok City, Thailand)

Bangkok, Thailand

LINE MAN Wongnai aim to help Thai people live better, to empower all local businesses with our e-Commerce platform for services.Our platform will connect consumers, riders and local businesses and improve the daily life of all parties.

About this position

LINE MAN Wongnai is Thailand’s Leading On-Demand Delivery and Lifestyle e-Commerce platform services, aiming to empower local businesses and improve daily life through technology and a comprehensive food ecosystem.

Responsibilities

• Develop and execute strategic plans for influencer marketing campaigns, supporting the needs of the Influencer Marketing and Social Media teams.
• Monitor the company’s and competitors' social share of voice (SOV), creating marketing strategies to maintain positive sentiment and drive SOV growth through key opinion leader (KOL) initiatives.
• Identify, recruit, and collaborate with KOLs to support influencer campaigns and expand brand reach.
• Stay updated on trends to create innovative and creative influencer marketing strategies.
• Monitor influencer performance, collaborating closely to optimize KPIs.
• Track influencer payments and manage all related documentation.
• Evaluate and report on the performance of influencer marketing campaigns.
• Ensure the smooth execution of campaigns by overseeing planning, execution, KOL relationship management, and reporting.
• Collaborate with cross-functional teams (e.g., social media, marketing, design, production, business development) in a fast-paced environment to deliver campaign tasks efficiently.

Requirements

• Bachelor’s degree in Business, Marketing, or a related field.
• 2-3 years of experience in Influencer Marketing or Social Media.
• Strong understanding of social media performance metrics with attention to detail.
• Excellent communication and interpersonal skills, open-minded, eager to learn, proactive, responsible, and diligent.
• Established network with influencers, KOLs, talent groups, or clubs is a plus.
• Proficient in Microsoft Office (Word, Excel, PowerPoint), Email, and Google Drive.
• Data-driven and able to thrive in a fast-paced environment with tight deadlines.