Head of Marketing and Branding

LINE MAN Wongnai (Bangkok, Bangkok City, Thailand)

Bangkok, Thailand

LINE MAN Wongnai aim to help Thai people live better, to empower all local businesses with our e-Commerce platform for services.Our platform will connect consumers, riders and local businesses and improve the daily life of all parties.

About this position

We are seeking a Head of Marketing and Branding to lead our marketing efforts, enhance brand visibility, and drive our business goals forward. The ideal candidate will possess a deep understanding of digital marketing, consumer behavior, and brand management in the context of e-commerce or FMCG industries.

Responsibilities

• Strategic Leadership: Develop comprehensive marketing strategies that align with the company’s long-term objectives and market conditions.
• Brand Management: Ensure consistent brand messaging across all platforms, safeguard brand integrity, and manage the portfolio to enhance brand equity.
• Consumer Insights: Utilize advanced analytics to derive deep consumer insights, facilitating strategic decisions and personalized marketing approaches.
• Digital Marketing Excellence: Oversee all digital marketing campaigns, including SEM, SEO, and social media strategies to maximize online presence and engagement.
• Innovation and Campaign Development: Lead the creative process for campaign development, from ideation to execution, ensuring innovative and effective market entry.
• Cross-functional Collaboration: Work closely with product, sales, and customer service teams to create cohesive marketing strategies that enhance customer satisfaction and loyalty.
• Budget Management: Manage the marketing budget efficiently, allocate resources effectively, and measure ROI on various marketing initiatives.
• Market Expansion and Growth: Identify and develop new market opportunities domestically and internationally, aligning with business growth objectives.

Requirements

• Minimum of 10 years of marketing experience, with at least 5 years in a senior management role.
• Proven leadership experience with a significant background in marketing within the e-commerce or FMCG sectors.
• Demonstrated expertise in managing comprehensive marketing strategies and brand growth.
• Strong analytical skills with the ability to interpret extensive data and turn it into actionable strategies.
• Exceptional communication and interpersonal skills, capable of working with cross-functional teams and external partners.
• Robust understanding of the latest marketing technologies and trends, with the ability to integrate them into marketing strategies effectively.
• Master’s degree in Marketing, Business Administration, or related fields preferred.