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Marketing Manager

Lily Tobeka Co., Ltd.
Lily Tobeka Co., Ltd. (Bang Na)
Bangkok, Thailand 🇹🇭
Lily Tobeka Co., Ltd.
His creation became very popular and he soon opened a coffee shop. Mr.Chirah Chiralerspong started serving snacks to complement his beverages -peanuts coated with coffee. They were quickly in demand and people even bought them as gifts and souvenirs. He opened a factory in 1962. In 1978, it moved to Bangkok to focus on its instant coffee portfolio and stopped creating snacks. In 1992, Mr. Chirah Chiralerspong’s daughter gave coffee coated peanuts a new lease of life by setting up a company called Lily Tobeka to create nutritious, delicious and unique snacks. Original recipes include coconut, milk, soy sauce, tom yum, wasabi and many more. Lily Tobeka also began producing a range of crackers using traditional Japanese technology. Lily Tobeka has high quality, the best ingredients and truly unique flavors.

About this position

The Marketing Manager will be responsible for developing and implementing brand strategies, overseeing product development, executing marketing campaigns, managing budgets, collaborating across functions, and analyzing performance metrics to achieve business objectives.

Responsibilities

• Develop and implement comprehensive brand strategies to achieve business objectives.
• Conduct market research to identify consumer insights and trends.
• Collaborate with R&D and product teams to create innovative snack products.
• Monitor product performance and make recommendations for improvements.
• Plan and execute integrated marketing campaigns across various channels (digital, social media, traditional).
• Manage promotional activities to increase brand awareness and consumer engagement.
• Oversee the marketing budget, ensuring effective allocation of resources to maximize ROI.
• Analyze financial performance and adjust strategies as needed.
• Work closely with sales, distribution, and operations teams to ensure alignment on brand goals.
• Liaise with external agencies and partners for creative and media planning.
• Track and analyze brand performance metrics and adjust strategies accordingly.
• Prepare regular reports for senior management on brand performance and market trends.

Requirements

• Bachelor’s degree in Marketing, Business Administration, or related field; MBA preferred.
• 5+ years of experience in brand management, preferably in the food/snack industry.
• Strong analytical skills and experience with market research tools.
• Excellent communication and interpersonal skills.
• Proven ability to manage multiple projects simultaneously.