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Performance Marketing Section Manager

LEARN Corporation
LEARN Corporation (Bangkok, Bangkok City, Thailand)
Bangkok, Thailand 🇹🇭
LEARN Corporation
LEARN Corporation Public Company Limited is the first organization of learning innovation by applying technology for people of all ages, started the business in 2005 with tutoring schools and has been furthering the businesses to support various types of learning. Currently, Learn Corporation has 9 business units with more than 1000 employees throughout the country, and keeps striving to improve the businesses steadily along with today’s fast-paced world. Devotes much attention to developing all-round skills, improves work performances with technology, environment and facilities, includes with the flexibility encouraging to adapt rapidly to the situations and the modern world.

About this position

The Performance Marketing Section Manager is responsible for developing and implementing online ad strategies, analyzing campaign performance, managing budgets, collaborating with cross-functional teams, and conducting market and competitor analysis.

Responsibilities

• Develop and implement comprehensive online ad strategies across platforms such as Google Ads, Facebook, Instagram, and other digital channels.
• Continuously optimize ads by refining targeting, bidding strategies, and creative content to ensure the highest return on investment (ROI).
• Monitor, analyze, and adjust ongoing campaigns based on performance metrics, including A/B testing to identify the best-performing elements.
• Analyze sales data and campaign performance to evaluate the success of marketing efforts.
• Identify trends and insights from performance data to enhance future campaigns and increase sales.
• Oversee and manage advertising budgets to ensure cost-effective use of resources while meeting revenue goals.
• Allocate budgets across various channels and campaigns, making adjustments as necessary based on performance and ROI.
• Provide recommendations for optimizing spend and improving the overall efficiency of marketing expenditures.
• Collaborate with sales, product, and content teams to ensure that advertising efforts align with business goals and product launches.
• Work closely with the analytics team to track campaign performance and refine strategies for better targeting and audience segmentation.
• Stay up-to-date with market trends, emerging advertising technologies, and best practices in online marketing.
• Conduct competitor analysis to identify opportunities for growth and improve the company’s competitive positioning in the market.

Requirements

• Bachelor’s degree in Marketing, Business, or a related field.
• Minimum of 3 years of experience in performance marketing, with a strong focus on managing online ad campaigns and sales analysis.
• Proficiency in using advertising platforms such as Google Ads, Facebook Ads Manager, and other relevant tools.
• Strong analytical skills, with the ability to translate data into actionable insights.
• Experience in managing budgets and optimizing spend across multiple campaigns.
• Excellent communication and collaboration skills to work effectively with cross-functional teams.